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10 facts that you should know about EPF

Before discussing facts related to Provident Fund, let us discuss What is Provident Fund? Every month a part of your basic salary that is around 12% goes into the EPF account, and an equal amount is c...

Saying NO to Red Herring. NO. NO. NO

Updated 18/6/2013: The moot point is that the entire concept is what I would consider FALSE. After all the charade of selection, pitching, elimination, etc etc – the event in Hong Kong is PAID F...

The 5 bitter business lessons that Rajat Gupta taught me!

Part 1 : My Hero was Rajat Gupta and his behaviour made me mad Circa 2010 : I heard Rajat Gupta speak as a keynote at the Harvard Business School (HBS) in March 2010. HBS had invited a clutch of India...

Alok’s reading notes – Part 1

For years, I’ve been reading The Economist, Wall Street Journal, New York Times, Financial Times, Fortune etc and attending meets, conferences etc. Most of the stuff I’ve picked up and lea...

Explainer Video – Everything you want to know about making it

“Visual memories are the strongest memories” Animation Explainer videos help you create a lasting memory in the users mind, if done properly. Animation Explainer video is not just a video. Consider it...

The 2% of Everything!

Yeah!!! Here’s another piece I wrote for the holy Brand Equity of the Economic Times that appeared today!! Full produced article after the image…   The 2% of Everything  When I starte...

Why I DIDN’T LIKE Steve Jobs :-(

I didn’t like Steve Jobs.  And why? Because at my dinosauric age of 39, Steve Jobs completely turned my easy chugging life Upside Down.  This is what he did to me:  – He made me go crazy w...

Left 99.2 percentile in XAT for Entrepreneurial Dreams

Yes, I did this. Coming from a Tier-1 Engineering college like N.S.I.T, I too had the “MBA ka Keeda”.  I scored 99.2 percentile in XAT 2016 but left that to pursue what I love and not foll...

Ten Negotiation tips that will never fail you!

Each of us has won and lost a negotiation and have learnt our lessons. These are my learnings! 1. Use Silence as a weapon One of the toughest things to handle is ‘silence’. If you notice, most people ...

Business Model vs. Revenue Model

My column in the December issue of the Entrepreneur magazine:  Assuming that the term ‘Business Model’ is the same as ‘Revenue Model’ is assuming that the word ‘aspiration’ means ‘inspiration’. Then, ...

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