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Is Corruption Good?

Given that there is a corrupt Scandal breaking out almost every 24 hours in India currently, I took a step and asked myself – what really is the Economics of Corruption? I put on my Rodinhood Ca...

The Purple Well

The planet of therodinhoods.com fascinated Moneybags, the VC. Since his last visit, he couldn’t get enough of this amazing place. It had been a hard day and after some intense meetings, Moneybags was ...

MNP – Mera Number Pehelwan !

In the beginning of 2001, contests2win began pioneering the concept of Mobile Marketing Via SMS, via our business Mobile2win (China and India). While In China the operators understood the concept and ...

Need feedback on making client interaction better

Digital Marketing is an industry where the expectations of clients are difficult to meet. I am trying to help our team and our clients understand our hard work & direction. Please help me draft on...

THE PITCH – Behind the Scenes

When we shot for THE PITCH, I had never met nor heard of  Boman Irani. However, in the 12 hours that passed compressed in a room with and 2 other Jury members, I learnt some valuable lessons that day:...

The NEW SCAM in town…

A few years ago, there was the famous NIGERIAN SCAM: A mail would arrive stating that some lawyer was managing some Nigerian dictators assets and after his death, he was in a position to share 100+ mi...

Should we be scared of people taking away our documents

We have created a set of document for our clients as we feel Digital Marketing Clients don’t have right expectations (often). We are making it open for our clients (not to all, only for clients)...

Airports and Countries…

  For many years I have tried to co-relate  if  the Airport of a Country truly reflects what lies inside.. Having been a long-term guinea pig, I believe there is a strong co-relation. Read on and do s...

DO you really trust certification?

DO you really trust certification? If we have google adwords certificate, do you think we are better at PPC?

Require funding for a fashion business with a unique distribution model.

Hi, I quit my job last December and since then have been working with an ex-colleague on a concept in the fashion business. The segment that we are targeting is relatively niche but still large –...

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