About the Webinar:
Over half of all B2B marketers surveyed by the CMI recently said it is unclear within their organization what an effective or successful content marketing program looks like.
That contrasts brilliantly with another survey that shows 78% of CMOs believe custom content is the future of marketing.
There is also enough anecdotal reference that points to how B2C marketers find more value in Content Marketing as opposed to B2B marketers.
Myth? Reality?
In this webinar, we discuss how the art of storytelling can be applied to the lead-generation goal of B2B brands, and how returns are manifested in multi-platform, 360-degree campaigns.
You will see how brands are developing personas, aligning their content strategies to those, and developing content that is being utilized across platforms and touchpoints to deliver the true power of Content Marketing.
Key Takeaways:
Enlisted below are the key takeaways from the webinar:
- 21st-century marketing foundations
- Buyer personas for B2B brands
- Developing “relevant” content – some examples
- An integrated Content Marketing Model
- Thought Leadership as a lead generation tool
Webinar Leader: 
The webinar will be led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies
Organizer:
Digital Vidya – Asia’s Leading Digital Marketing Training Company
Register Now since it is available to 1st 100 participants.
