About the Webinar:
The online advertising has challenges and opportunities due to various factors. Some of them being digitization, growing internet penetration rates, and a better-informed consumer market. In 2016, with over 48% growth in Digital Ad Spends, it has become the fastest among all other Ad Spends in India.
The modern day advertisers are successfully evolving their strategies to suit the changing needs of the market and the consumer. Consumer behavior is also getting more and more nuanced, pushing advertisers and ad platforms to increase the sophistication of their tools and marketing plans.
In the session, we will cover some of these changes that are moving the industry and talk about how you can make the most of the current opportunities and how Google can help!
- What is changing the online advertising landscape in India?
- How is the display ecosystem affected by these changes?
- How can advertisers adapt/leverage this change?
- How can Google help?
- What does the future have in store…
The webinar will be led by Chandrashekhar Muralidharan, Display Product Specialist, Google
Digital Vidya – Asia’s Leading Digital Marketing Training Company
Register Now since it is available to 1st 100 participants.