About the Webinar:
The shift to mobile has transformed the consumer journey. More than 40% of online adults sometimes start an activity on one device only to finish it on another. This reflects that mobile’s role in “People-Centric” Marketing is the key metric to success. The customer journey today is thus no longer linear, making it very challenging for marketers to reach customers at the right time and right place. In addition, what people consume online is very different from online habits a couple of years back.
By 2020, over 75% of the world’s mobile data traffic will be video. Thus, Marketers today have an uphill task of reaching customers effectively and delivering value at the point when they are expecting it the most. In this webinar, we will discuss how keeping people at the center of all your efforts will never fail to deliver. We will also talk about a few case studies where people centric marketing approach has helped reach business goals more effectively.
- Learn to think the customer comes first to deliver most value from your campaigns
- Build campaigns that reach their full potential
- Methodology to think about campaign planning, execution, and optimization
The webinar will be led by Sakhee Dheer, Head of Digital, Global Business Marketing – Asia Pacific, Facebook
Digital Vidya – Asia’s Leading Digital Marketing Training Company
Register Now since it is available to 1st 300 participants.