Sustainable Business Model: A Deep Dive Workshop For Startups


IIFCS conducts Entrepreneurship and Startup Workshop for various startups, aspiring entrepreneurs, and existing players in the industry. This workshop intends to enable the entrepreneurs to learn the fundamentals of every business and take knowledgeable decisions in their endeavor. The participants will be trained on the practical aspects of Business Modelling, Business plan and Business Pitch.

> Understanding the Business Model concept and its components.
> Hysteria behind the Unicorn Model and how Unicorns are measured.
> Differences between Artificial and Real Unicorns.
> Nuances of Business Modeling.
> Practical examples illustrating the line “Every business should have a business model”.
> Whether the Business Model should be selfdesigned or outsourced?  Importance of Revenue model with practical insights.
> Customer acquisition and retention techniques


Fundamental concepts of a Business plan – Importance of writing a business plan – What investors look for in a business plan? – Components of a business plan. – Drafting a financial plan. – Do’s and Don’ts in a financial plan.


Basic concept of Pitching – Main structure of Business Pitch – How to grab the investor’s interest? – Art of storytelling in Business pitch – Do’s and Don’ts while pitching.


  • What makes a Startup Fundable (from investors’ perspective)?
  • What are the various stages where funding is made?
  • Why do startups fail?
  • What are the myths the Startups carry while approaching the investors?
  • Importance of “Focus” in conducting a business.
  • Differences between Blue Ocean and Red ocean.
  • What are the risks the investors are concerned about?
  • What are the things startup should have?  What excites the investors?
  • Whether should a Startup go for funding or not? If yes, why and when?


Mr. Ganesh Kumar BN is a Chartered Accountant, a fellow member of the Institute of Chartered Accountants of India (ICAI). He is also a Company Secretary, a gold medalist in B.Com and CISA from ISACA, USA.

> Ganesh is a serial entrepreneur and his experience spreads across multi-dimensions.
> He has mentored over 150 Start-ups and corporates over the past 10 years.
> Out of the above, 20+ companies have been successfully acquired by giant MNCs like Microsoft, Honeywell, SAP Labs, etc.
> He has also been an advisor and mentor to various Angel Network groups.
> He has trained 2500+ Chartered Accountants and also an author.


4.00 p.m. to 4.30 p.m: “Why Startups Fail?” – Analysis and Discussion

4.30 p.m. to 5.45 p.m:  Designing a Sound Business Model and how to pitch to the investors?

5.45 p.m. to 6.00 p.m: Q&A Session

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