This one was on the news a few days back. Posting in case you haven’t already read it.
It started on November 10 when British Mobile company Tesco Mobile, got into a chat with Riccardo Esposito who had sent a message of support for the company. What happens next is unbelievable as it turns into a twitter party.
Rather than taking a stiff corporate approach, the Brand put a human face into the conversation. Must read for social media marketers. Lots of lessons to be learned. Read the whole article to see what happens.
`Courtesy Buzzfeed.
So a customer tweeted this to Tesco Mobile….
But Tesco Mobile replied in memorable fashion…
Then it escalated, in a way you didn’t expect….
It became a party, and more companies joined in….
And then even more joined. Big issues were debated…
Original article on Buzzfeed below
https://www.buzzfeed.com/scottybryan/this-is-the-best-twitter-conversation-you-will
Aneja
Tejas Vishnu Nimbargi
Man, this is awesome…never saw this happening with Indian faces handling the twitter accounts of companies..
this was fun. Thanks for sharing..
Aneja Raj
Yeah it was great how the brands handled it. They put a human touch in their conversation
Alok Rodinhood Kejriwal
AWESOME
asha chaudhry
y’day when i shared this post over twitter… these guys took me by surprise all over again!!!! they are a RIOT!!!
Mohul Ghosh
Amazing.. I have never seen such a conversation happen, anywhere on the web. And just to think about it, it was Tesco Mobile! They created an actual party, on Twitter. Simply mesmerizing stuff.. Thanks for the share, Aneja!
Akash Sachdev
..Quintessentially British…..I dunno where the British get their reputation of being stiff and Uptight” . In my limited experience when I visited the country 2ice. ……was surprised pleasantly with candour and absence of any pretense in my interactions with common folk and staff of even some luxury brand showrooms. Clearly me with my friends were fooling around at the luxury brand store ( i think FCUK) and actually entered the showroom with the intention of annoying the staff…..to our surprise they joined the jovial conversation and shared a joke too ……. refreshingly honest it was.
Like in this case, the Brand does not come with any Baggage…
Darshan Bhambiru
Had watched this one Live 🙂 Starts from here
Here’s another similar one where the CEO popped in too and closed the deal!!
Cheers!! Enjoy!
Aneja Raj
Thanks Alok. I figured the post would be most well received useful in our forum.
Anamika Joshi
WOOW!!!!