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BNI - Business Networking and Referral Marketing (Feedback Required)
I recently attended a BNI event as a visitor and the overall concept looks interesting. Members discussed big numbers and everything looks good from outside. So, I would like to have a first hand feedback from someone who is (or has been) a BNI member. Few specific questions are as follows:
- How real are the numbers? (Real / Little-Exaggerated / Highly-exaggerated)
- The main selling point of BNI is that every member in the chapter tries his best to provide a referral. Does this create some kind of pressure in case someone becomes a member and is unable to provide any referral?
Please feel free to provide any other related inputs. Appreciate it.
BNI Site: http://www.bni.com/
BNI India: http://bni-india.com/
Thanks & Regards
Rahul Dev
Tags: Business, Marketing, Networking, Referral
Views: 132
Replies to This Discussion
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Permalink Reply by Amit Mishra on -
@Rahul Suresh Mansaramani Sir might be able to help you with this. I believe he is involved with BNI in some way.
Amit
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Permalink Reply by Ramanuj Mukherjee on -
My understanding is that BNI is good for some people - like lawyers, insurance agents, consultants, design firm - service base professionals who are needed by one and all. If you are in a niche profession (say you are a consultant for mergers and acquisitions or a PHP developer) - unlikely to be of much help.
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