This campaign started by Ogilvy and Mather talks about the importance of a ten minute check-up which could save women’s life.
October is Breast Cancer Awareness Month and the time to tell your wife that she needs to pay a little attention to her own self. A 10 minutes breast self-examination test at home can ensure early detection of breast cancer which increases survival rate by 90%.
The HIM Initiative is the Husbands Initiated Movement against cancer, where they would urge their wives to take the breast Self-Examination.
So go on,help your wife take out ten minutes to do this test, while you do one of the chores she does.The silent Couple- Breast Cancer Awareness
asha chaudhry
great campaign nikita! kudos to your team!!