Content is TRAFFIC.
I always believed it, always will.
A few minutes ago, I informed by my colleague Tejas Shah in Games2win that the results of GOOGLE SEARCH when you type ‘CRICKET GAMES’ on both Google India and Global yields the following results:
GOOGLE INDIA SHOWS:
Games2win’s Cricket Games come up as the FIRST NATURAL search link.
Hmmm…. Lo and behold, check out who appears on the Right Hand Side on the PAID LINKS 🙂
On Google.com, this is what I saw:
We are NO 3 in the world when you look for Cricket Games!!!
This clearly proves the following to me:
– GOOGLE really knows its business.
Its algorithm is massively improving every passing day and I believe that the new changes they made a few months ago has refined the algorithm even more. I say this with great aplomb because Games2win SERIOUSLY believes that it has the BEST casual cricket games in the world. And Google recognizes that!
– Buying Traffic is IMHO – BRIBING CONSUMERS to come to your site.
As I think of it, if you are buying TRAFFIC LONG TERM, then you are ASHAMED of the Content on your site hence are DECEIVING people to come to you.
CAVEATS:
– All New Sites, Launches & Content offerings need traffic. No questioning that.
– Branded sites obviously need to buy traffic because they are creating an experience with their consumers on a destination. The CONTENT on that site is NOT their real business.
– if TRAFFIC acquisition can be converted to POSITIVE ROI from the visitors (revenue – cost of traffic is POSITIVE) , then BUY traffic by all means. But very few Companies in my purview have done this well.
– JUST MAKE GREAT CONTENT – everything else will follow.
This includes CO-BRANDING deals of your content, massive word of mouth etc etc – BUT get your CONTENT right.
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