Funding Required for Matrimonial Company

 

Hi Friends,

Not in my wildest dreams did i ever imagine that i would one day be writing this post and sharing my small journey of hope with you all.

It all started with one of my aunts asking me to help her out in finding a right match for her daughter on one of the biggest matrimony portals.I thought it was a simple and small request .During those days i was heading the e commerce business of a mid sized company and heading a start-up.I was in the travel domain and my job was to ferry HNI's , foreigners and top corporates across the globe.
Owing to my job i was lucky to meet personally lot of important and well known personalities and celebrities.It was a dream handling these super successful people about whom one only  reads in papers and get to know them even if for a couple of days.

I was comfortable and happy in my job sharing life with a beautiful, smart working wife and an adorable 6 year old son.

And that request changed it all. 

I realized the hard way that it wasn't a simple task.Finding a match that would match everybody's expectations is a Herculean task.There were matters like caste, naadi , kundli, family status, manglik/ non manglik, grooms height, where did he study from, his package , current liabilities and in the last but not the least a meeting of few minutes between the girl and the boy and everything would go Kaput!! Back to the drawing board trying to find the next Mr Right.



It made me realise that there must be thousands of other parents going through the same nightmare. Educating your child is easy ( you just have to pay the fees), buying a home for your child is money management and is still doable, if you have the funds.

BUT the process of finding a match for your sweet, beloved, lovely child is a nightmare...

My cousin eventually married a south Indian guy ( still an arranged marriage) but started me on a journey of creating a matrimonial company that would cater exclusively to Uttarakhandi community (read Garhwali & Kumaoni) .

So here i am , 3 years later with more than 100 happy marriages , 2 Offices, staff of 5 and 4500+ profiles and a private limited company.



Nothing still gives me a higher rush than a parent calling up from somewhere in India and thanking me for having found the right match for their son/ daughter. Even better is the feeling when someone calls me from a place i have never been to or advertised at and asks me to help them and that they have heard really good about us from someone .

My friends, i am on a journey to create the Largest Uttarakhandi matrimonial company/ portal and am posting this here on the fervent hope that i shall meet an investor who will share my vision and passion to create the World's Largest Uttarakhandi Matrimonial Company.

This presentation will give you a fair idea about our business.

 
 

Thank you Alok for your untiring patience and encouragements even at odd hours. I speak for many when i say that i haven't really met anyone so selfless and enthusiastic.

Thank you all!

Warm Regards

Vijay Bhatt (9897512542)

 

Tags: Garhwali, Kumaoni, business, community, matrimonial, matrimony, portal, regional, uttarakhandi matrimonial company

Views: 1501

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Replies to This Discussion

Permalink Reply by Anuraag Jain on October 31, 2012 at 7:47pm

hey vijay

just a quick question about ur ppt.

You say that maangal charges 1500 for 12 months but when you show the potential revenue it says 2500. Are you planning to raise the sub charges or am i missing something?

regards

anuraag

Permalink Reply by Vijay Bhatt on November 1, 2012 at 10:56am

Hi Anurag,

I can see that you have read carefully :)

Yes, we intend to increase the charges after an intended number of increase in our database.

It will be done once we have scaled up our numbers impressively leaving no choice to members to seek matches elsewhere or at least in a stage when we cannot be ignored , if you are looking for a match in this community.

Even then , we will be way below the competition in terms of price thereby offering a strong value of money.

Thank you for reading through.

Warm Regards

Vijay Bhatt

Permalink Reply by Ashish A on October 31, 2012 at 9:56pm

Hi Vijay,

Very Interesting indeed. A few quick points:

Firstly - Is 1.5 crore the total population of the Uttarakhandi community across ages or is that the number of marriageable aged Uttarakhandis. If it is the latter then your assumed market size is likely to be smaller than what the slide states. 

Secondly - Your website can use some basic on-page optimization. Here is a starter guide of best practices from Google: http://www.google.com/webmasters/docs/search-engine-optimization-st...

Thirdly - We have noticed that the matrimonial space is very competitive so AdWords CPCs tend to be pretty high. But you can potentially focus on relevant traffic by ensuring your target keywords include Uttarakhand, Kumaoni, Garwhali and other such relevant keywords.

Lastly - (disclaimer: this is also a shameless plug). My company runs a 100% free matrimonial website - http://www.AnekLog.com All services on AnekLog.com are completely free to end users.


Furthermore, recognizing the challenges that you stated on slide 9 of your presentation - we allow marriage bureaus and community organizations to create a syndicate account on our website and use it to generate additional leads. 

The way it works is:
1) you can register as a marriage bureau on our website: http://www.aneklog.com/register_mb/
2) our team will review your application and then approve it within 48 hours.
3) once approved, you can create matrimonial profiles on our website (you don't need to provide any contact information of these users to us).
4) if any AnekLog.com user is interested in your client's matrimonial profile, they be asked to get in touch with you to proceed further.
5) at best - you can treat these users as a strong lead and potentially convert them into your paying customer. at worst - you will find a match for one of your existing paying clients.

Look at us as your marketing channel that has strong expertise in SEO, social media marketing, and web technology. You remain in full control for your client's profiles. 

And the best part - this syndicate is account is available for FREE!

Do not hesitate to get back in touch if you have any questions.
Permalink Reply by Vijay Bhatt on November 1, 2012 at 11:19am

Hi Ashish,

Thanks for writing and sharing your views.

I actually didn't understand what you are trying to communicate.

Your post looks like talking about your website aneklog.com and what it is providing. Whereas, my post is about " funding required".

However, i did a quick search for " Garhwali / Kumaoni Brides" between 21-40 years of age on your website and the results are :

total number of profile = 14  Let me know, if am missing something here???

All i am trying to say is that my reason to post this here was to look for funding / investors.

This post is not about anything else.

Thank you again for writing.

Warm Regards

Vijay Bhatt

Permalink Reply by Ashish A on November 1, 2012 at 11:36am

Well, I understand the that the core focus of your post is to seek funding for your venture. 

But I figured that as an entrepreneur in a similar space you would be interested in pointers based on our experience. The first three points in my reply were hoping to provide these pointers to you.

In my last point, I proposed that you consider AnekLog.com as a lead generation channel for your matrimonial business - in addition to conventional PPC/SEO campaigns. Certainly not claiming superiority of AnekLog.com in Gharwali profile inventory

Happy to explain further if you would be interested (particularly because we offer our online service for free for businesses like yours). But from the tone of your response I get an impression that your current priority is to raise investment. So good luck with it. And do not hesitate to reach out.

Permalink Reply by Vijay Bhatt on November 1, 2012 at 12:28pm

Hi Ashish,

I thank you again for the time .

I will surely one day try and learn more from you and i say that in all humbleness.

Last three years i have been at the forefront talking directly to 4500 members and understanding what people want. Trust me , its all most like " what women want" :)

Matrimony is a complex market ready for some overhaul and customers want that change to happen.

3 years and 4500 members, more than 100 marriages ( in fact even today i got a call from 2 members happily confirming that they got married through us) and i am raring to go with some insightful knowledge.

I am basically looking for someone who will sit down and discuss in detail with passion. Don't worry, i will have him passionate enough once the meeting is over.

This is a great opportunity and am excited to be part of it.

Warm Regards

Vijay Bhatt

Permalink Reply by Vijay Bhatt on November 1, 2012 at 3:43pm

Hi All,

This is our office at Dehradun .

Both my offices have been specially hand painted by an artists commissioned to image a wedding theme.

Thank you all.

Warm Regards

Vijay Bhatt

Attachments:
Permalink Reply by Vijay Bhatt on November 1, 2012 at 3:44pm

More office pics

Attachments:
Permalink Reply by Manish Grover on December 6, 2012 at 11:11am

All the best Vishal for raising fund for your services !!! Do ask all your visitors to visit www.shaadimagic.com for wedding planning ... the next step after getting engaged through your services :)

Permalink Reply by Vijay Bhatt on December 7, 2012 at 1:32pm

Will Do Manish.

Wish you luck with your venture. Maybe we will be able to sit down someday and thrash something out , once am through with this funding.

Cheers & good luck

Vijay Bhatt

Permalink Reply by Manish Grover on December 7, 2012 at 6:15pm

Sure Vijay ,,,

Would love to connect !!! You can join me on fb at https://www.facebook.com/shaadimagicdotcom

Permalink Reply by Amit Mishra on December 6, 2012 at 3:37pm

Vijay,

It was good connecting with you today and understanding your incredible idea.

I am sure that after our discussion, I will be able to connect with a few people who can help with the things taking the idea to the next level.

Happy Rodinhooding!!!

Amit

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