Not in my wildest dreams did i ever imagine that i would one day be writing this post and sharing my small journey of hope with you all.
It all started with one of my aunts asking me to help her out in finding a right match for her daughter on one of the biggest matrimony portals.I thought it was a simple and small request .During those days i was heading the e commerce business of a mid sized company and heading a start-up.I was in the travel domain and my job was to ferry HNI's , foreigners and top corporates across the globe.
Owing to my job i was lucky to meet personally lot of important and well known personalities and celebrities.It was a dream handling these super successful people about whom one only reads in papers and get to know them even if for a couple of days.
I was comfortable and happy in my job sharing life with a beautiful, smart working wife and an adorable 6 year old son.
And that request changed it all.
I realized the hard way that it wasn't a simple task.Finding a match that would match everybody's expectations is a Herculean task.There were matters like caste, naadi , kundli, family status, manglik/ non manglik, grooms height, where did he study from, his package , current liabilities and in the last but not the least a meeting of few minutes between the girl and the boy and everything would go Kaput!! Back to the drawing board trying to find the next Mr Right.
It made me realise that there must be thousands of other parents going through the same nightmare. Educating your child is easy ( you just have to pay the fees), buying a home for your child is money management and is still doable, if you have the funds.
BUT the process of finding a match for your sweet, beloved, lovely child is a nightmare...
My cousin eventually married a south Indian guy ( still an arranged marriage) but started me on a journey of creating a matrimonial company that would cater exclusively to Uttarakhandi community (read Garhwali & Kumaoni) .
So here i am , 3 years later with more than 100 happy marriages , 2 Offices, staff of 5 and 4500+ profiles and a private limited company.
Nothing still gives me a higher rush than a parent calling up from somewhere in India and thanking me for having found the right match for their son/ daughter. Even better is the feeling when someone calls me from a place i have never been to or advertised at and asks me to help them and that they have heard really good about us from someone .
My friends, i am on a journey to create the Largest Uttarakhandi matrimonial company/ portal and am posting this here on the fervent hope that i shall meet an investor who will share my vision and passion to create the World's Largest Uttarakhandi Matrimonial Company.
This presentation will give you a fair idea about our business.
Thank you Alok for your untiring patience and encouragements even at odd hours. I speak for many when i say that i haven't really met anyone so selfless and enthusiastic.
Thank you all!
Vijay Bhatt (9897512542)
It was entirely my pleasure and am indeed looking forward to some wickets after a long inning. :)
I was just going through a a news article on bharatmatrimony.com in which they claim to have relaunched their website with a new feature which encourages a profile to post their parents numbers.
You know , we have been doing this from Day1 and yet we failed to push it as a USP . Over 99% of our profiles have parents number as we insist upon it from Day1.
Just a thought.
Its never the idea or even its copying which matters at the end of the day, its the execution. BMM can copy the idea but the execution will matter more where your passion will add more value.
Lets get you the funding first and then work on other things like marketing,brand placement etc.
I did some due diligence some time back for all major matrimonial players some time back as part of a industry research. will share that.. Hope that will help you with some idea on adding some more things if it makes sense for Maangal. :-)
I am sure things work out fine.. this is just a small roadblock..
It would be outrageous on my part to claim that Bharatmatrimony is copying me :)
My point was that we have been including parents name in matrimony profiles from the very start to authenticate data better but we haven't been able to advertise it .
Also , we have lower rates and better profiles than them in Garhwali/Kumaoni matrimony. Isn't cheaper rates for a similar/ better product a USP??
Let me do the outrageous work of claiming your idea got copied, you just be happy that they still trying to figure out things by copy simple ideas like this to provide more authentication to their database.
Your USP is not the low membership fees but the value you create, please understand you are not trying to sell a commodity here but adding a value which is going to change some people lives forever. Matrimony is an important decision for anybody so people will be ready to pay as long as you give them value.
The other thing which you might need to work on is branding i.e. the right brand placement. Maangal should become the second word for trust and quality for Garhwali/Kumaoni matrimony.
Hope this will give you some more food for thought. :-)