I swear (on GOD), that I can just about manage to run a Company, keep investors happy, drive cars on both sides of roads and even identify a western classical musical piece, but I just cannot understand my mobile bill.
Consider this simple chart:
In Mumbai (Maharashtra), if you want to get a post-paid connection, these are some of the options: (haven’t considered some of the latest entrants):
|Total Items on the ‘Confusion Menu’|
So, let's assume that you go to a gas station driving your car, harried, late for a meeting and ask the pump attendant to "fill her up". "Sure!", he says and gives 116 options to choose from (what I call the item on the confusion menu in the table above). "Sir!", he says, please tell me if you want "super 149 or saver 99 or gold 599 or Lifetime of ……" (brand names of the 116 choices)
Depending on how your day has gone, you will either:
Telecom Companies BET that you are the Choice 3 person ( Charge what you have to but get on with it types) and that’s how they thrive!
Why creating confusion is the best way for profit maximization:
Have you studied your mobile bill carefully? Can you really claim that you know EXACTLY what is being charged for what? The different ‘schemes’ of sms, Internet gprs, talk time, roaming local, roaming international blah blue blee…?
Creating unpronounceable and incomprehensible cost plans make you weak – they make you drop your guard and say the golden words ‘whatever’.
How this works:
Confusion has always been the creator of ill amassed wealth and profits. Information is the enemy of confusion and brings order, competition and massive efficiency.
The same applies to the Indian Telecom industry. The players need to quit confusing 500 million consumers and deliver the truthful value to them.
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Originally posted on May 24, 2011 on rodinhood.com
We have number portability now... but still dont see the confusion ending...
number portability is also a MESS... I ported my no. from airtel to vodafone, and it took 15+ days.
The airtel ppl were not ready to give the CODE for portability, and in between I got more than 30 calls, 2/day from diff diff call centers asking what went wrong, why am I moving, and offered some so called SPECIAL plans.. but none realised, I want good services, not really a money SAVING plan..