Have a cup of tea with your old clients.
nailbites wanted to get in touch with its old client base.
The reason was simple. These were the initial guys who believed in the idea of nailbites and trusted us with our services.
We planned a mailer to be circulated that would evoke a sense of bonding and the respect that we hold for each of them.
A casual attitude was maintained in the copy and in the design to make sure they connected with it.
The below is the mailer that we circulated.
To our surprise, we started receiving calls within hours from clients with whom we haven’t been in touch for so long.
They sounded happy and promised us a Tea soon.
That’s the magic of being honest in your approach.
No matter how professional you are, when it comes to maintaining a relationship, you ought to be honest in your message and intent.
Sharing to get across the message to all my fellow entrepreneurs!
Tags: advertising, client, nailbites, networking, old, recoonect, tea
Views: 107
Replies to This Discussion
-
Permalink Reply by asha chaudhry on -
nice! looks like you guys brainstormed over this
http://therodinhoods.com/forum/topics/will-this-draft-fetch-me-clients
and decided to talk to your old clients first :))))))
p.s: glad to know things are looking up for you guys... keep it that way!
-
Permalink Reply by Tarun on -
that's right asha...
Read somewhere that it costs six time less to retain a client than to find a new client :)
It's really motivating and inspiring to share stories on Rodinhood and the best part is we immediately get GENUINE feedback and rectify if needed.
-
Permalink Reply by asha chaudhry on
-
:))))))))))))))))))
-
Permalink Reply by Nameet Potnis on -
This is wonderful and honest :)
-
Permalink Reply by Ameya Nisal on -
Wow! Awesome Idea!
Putting it in action in my business.
Thanks a ton!:)Cheers
-Ameya
The RodinStar Post of the Week!
Stay Updated via FB!!
Please like us!!
Follow us on Twitter!!!
Top Content
9 Ideas to use the site!
1. Registration is a click away - via Facebook etc
2. View ongoing discussions and fire up one yourself
3. Have a broader point of view? post a quick blog
4. Have a question? Just ASK! here
5. Want to activate some inquiries? List yourself
6. Have some stuff to show? Post Photos
7. Want to get noticed? Get yourself interviewed
8. Have a presentation that you like? Share it - Step by Step instructions
9. Lazy? Just hang out, Chat, add Friends...
Still messed up? Read the FAQ's
What does 'Rodinhood' mean?
Rodinhood is inspired from Rodin - who sculpted 'The Thinker' and Robin Hood who 'got things done'. Hence Thinking+Doing = Rodinhood.
The best place for enterprising folks to hang out, share,make like-minded friends, get feedback and soak in a pool of vast experience.
© 2013 Created by Alok 'Rodinhood' Kejriwal.
