First of all kudos to all of you and my special thanks to Mr.Alok for this initiative,although this is my first post I keep a follow up on all the activities and discussions happening on Rodinhood.
After listening and getting shared by so many innumerable journeys of members over here..
I am taking a plunge to start a E-Store of mine.
Let me introduce myself..I am Ashish Baharani an alumnus of 2010 batch of MBA...From the first day itself enrolling into MBA I made up my mind of starting something of my own..So as the blessings of friends and family..I started my own retail store in 2010 of Tees in the most reputed mall..Initially I was retailing only Tantra tees (A bombay brand) as an EBO and lately added more brands of tees in store which got a tremendous response..Right now most of our customers are either NRI's or People based in other cities but belonging to hometown..
Now I am looking forward to start my E store as I am already having the stocks and all the other requirements (VAT,Tin No.etc) which are needed ready..I really want to build a website of repute to cater the younger audience as our major clientele is of that age group..
How can I go about it ?? I have seen many E stores starting and closing up soon as sales dint pick up much...??Where should be my main focus??Initially I want a trial run before spending much on the webstore as to test run the response..??
You guys are really doing a good job...."RESPECT" is the right word..
Good to know about you, and well let me Help you
1) for trial run, you can have seller account with ebay, jabong, myntra, yebhi and other popular indian e commerce sites, so once you get agreement copy, check few things 1) make sure that you are not paying for listing your product ( ebay costs less than 10/- for listing product ) so check in agreement copy that for FREE in listing the products 2) Commission Structure, E Commerce companies add commission structure for each and every successful product sale, and each e commerce company will have its own commission structure. so before listing the product work on commission structure and put the best costs so that people can start buying. 3) logistics part, make sure that you get good costs from DTDC, Bluedart to deliver to any place with in INDIA. and also you have to check if e commerce company wants to arrange pickup how much they are charging or if you want to deliver the product to end customer how much it costs for you. so work on the logistics charges and select the best option.
2) as you always knows images are the only option to attract the customers, post good images with good resolution and also necessary product description along with your email ID, where people can have email conversation with you regarding your products
3) its regular exercise to check each and every website to make sure that what ever the products you sell today only those products need to be displayed, remember customer can buy your product at any time, and once you know that specific product is not available it really gives bad impression on your store. so its regular exercise task
Thats it simple, so once people start buying your products, you will be getting your final amount ( MRP - e commerce commission ) to your bank account, make sure that you provide exact details like, order handling time, order dispatch time, provide the tracking numbers etc etc
Hope this helps you, let me know your feedback
I want to start an e-commerce website. Please tell me how to do Product listing to my site?
take a trial package from zepo.in and work on it. zepo platform is very easy to use. once you feel comfortable then you can go ahead with selected package that suits you by paying.. Even the packages come with budget amounts, so nothing to worry.
If you want assistance from zepo, let me know i will help you out
I have to sell art, paintings and photographs. Is zepo listed these?
Dear Ajay You can list art, no problem just take up the trial version and i hope it wont take more than 1 hour to set up the things.
Ok, I am going to take the trial version and if I found any problem then I will contact you.
Sure, Please go ahead
Where are you based, I plan to open my e-stor soon and need facilities like
1) Lead Generation
2) E-Mail support
3) BPO support
4) Flashy web-site
5) IT development
Are you the right person for the purpose?
I will call you shortly
To setup the store, you need 3 things - domain & hosting (www.something.com), the ecommerce website software ( u can take Zepo, Smartstore, buildabazaar, magento, etc), a payment gateway (ccavenue, payU, ebs, zaakpay, etc)
You also need a courier company to do your shipments and a packaging provider to buy boxes / envelopes / packets from to make sure your goods dont get spoilt on their way. REMEMBER to add these costs while planning a store, these can get pretty high.
For my e store www.travellerkids.com (which sells innovative educational games for kids), we use Zepo with PayU. The whole setup cost us Rs. 20,000 to setup and it requires no technical knowhow or maintenance.
The bigger thing to worry about selling online is - How to get people to your store? Just like going to a big mall made sure you had existing mall walk-in customers, on the internet you have to attract them to your store. You can do this by facebook, google ads, through friends and family, coupons, etc. Think about this aspect as you have to first attract people onto your website and then only some of them will end up buying a product.
Hope this helps you and others who are planning of doing this.
Hi Shitij,Thanks for the info..I am in talks with Zepo as how can I start with..Just a small question for you...Can you tell me how many hits do you get ?? How much spending on adwords etc ??
The ecom market has already passed the peak point. From my talks with investors, getting funding could be a problem. It is extremely difficult to survive unless you're selling something niche, eg. - Cutom message printed tees or something. Make sure you will be able to compete with Cash-On-delivery, 30-day-returns, etc. and all the other goodies offered by the big players. In my opinion, starting with serving a single local area/city-wide is a better idea. That way, you develop a small but good loyalty base, don't have to compete with everyone and don't have to spend on pan-India marketing effort. In fact I believe that is the only way anyone can enter ecom rit now.