Hey Rodinhooders,

Let me introduce you to HomeChow. It is a platform for Foodies to find home cooked food around them.

Inspiration

Working in corporate India I have heard many complaining about dearth of Home cooked food and snacks. Many North Indians complain of not getting the right kind of Roti or mathri in southern parts of India while I have heard many south Indians complaining about lack of good sambhar or murukku in Delhi.

On the other hand I have met many awesome cooks who are ready to start their own business but face the question of how to sell. One of those is my MIL who cooks awesome north Indian fare but is not the selling type.

Hoe does this work?

I am still in the developing phase so the points below might change.

1. Foodies/Buyers sign up for free and can search the portal for food providers in their vicinity. Buyer signup is automated.

2. Sellers pay a fee for signup and are enlisted only if their listings are approved. Each seller is provided a shopfront which includes menu, quantity, pricing and ordering process.

3. For the first version order and cash process will be kept off site.

4. Buyer reviews are enabled so that seller reputation can be supported.

How Do I make money?

Currently I am looking at monthly subscription fees from the sellers to fund the project. I am not interested in opening advertisements yet.

I am thinking of advertising to sellers only which may include supplies equipment and delivery services.

I am currently validating my idea and any comments, suggestions and signups from the community are welcome. 

Here's the link

http://homechow.blogspot.in/

Thanks Again,

Parul

EDITED TO ADD

Considering all the suggestions here I have devised a membership structure and would like to get your opinion on this as a seller and as a buyer.

Buyers


Free Membership
pay for home delivery as applicable
Can avail pickup for free
Review the business
Gain points by ordering through site for a chance to redeem these for future orders.(1 point=1Rs / 2 point/100Rs spent)
5 Recurring orders

Upgraded earned free membership
Membership earned after publishing 25 authentic reviews following orders.
All feature same as free members except
(1 point=1Rs / 5 point/100Rs spent)

Premium buyer membership (300-500 per month)
Free unlimited local delivery (outstation deliveries as per actual. All deliveries as supported by the seller membership)
30 recurring orders
Free Pickup
Review the business
Gain points by ordering through site for a chance to redeem these for future orders.(1 point=1Rs / 10 point/100Rs spent)
Access to Seller contact information

Sellers


Each seller no matter what is the membership status gets a shop with varying levels of customization. Basic shopfront will contain 
1. a header image with shop name
2. Introductory video for the shop (optional though highly recommended)
3. Menu/catalog of the products being sold (Random for free memberships while paid members can choose feature products)

No upfront membership fee charged from sellers. The site makes money only if they do.

Free Membership
Upto 10 product listings with 1 image each
No delivery support but Local delivery agency contacts provided


Level 1 paid membership
Customization options for the shop
Upto 25 products with 3 images each
Delivery support
10% commission on orders
Access to Sellers only offers and advertisements from equipment and raw material suppliers.

Level 2 Earned membership
All features same as Level 1
Membership earned after a turnover of 15000 achieved continuously for 2 months.
Reduced commission of 7%

Featured Members
Hand picked sellers who get all previous benefits but have to part with only 5% of income through Homechow.

They should be able to show around 20,000 in revenue for two consecutive months.

Reviews can be written only after a buyer places an order with the seller. this way we can limit spams (I Hope). Plus by the time a buyer starts getting higher returns for her/his investment we would have had at least 25 orders placed by the buyer.

Let me know

  1. If you as a buyer or seller will opt in?
  2. If yes what membership level will you choose?

Tags: Business, Food, Idea

Views: 501

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Replies to This Discussion

hey parul,

i love the name. (let me know if you're looking for someone to do the logo - we have rodinhooder designers)

i love the idea.

i spent many years in a hostel/living on my own; my friends, colleagues and i always wished we had something like this!!

i see you live in hyd. is this gonna be limited to hyd only?

we have quite a few foodpreneurs on trhs - none from hyd though. you could reach out to them (use the search engine. i'll ping as many as i can)

perzen - bawi bride

divyesh - just unjunk

hitesh bhatia - the noodle guy

tanul - eatopia 

karan - veging

vikram parekh's wife is into cupcakes

http://therodinhoods.com/forum/topics/what-s-cooking-dear-i-asked-p...

http://therodinhoods.com/forum/topics/traditional-foods-of-karnataka

http://therodinhoods.com/forum/topics/starting-a-home-bakery

perhaps some of them can give you an idea on what all you should include in your platform....

feel free to connect with the rodinhooders of hyd here - http://therodinhoods.com/forum/topics/rodinhoods-chaimeet-hyderabad...

also, parul,

pls go through posts in showcase! we have lots of rodinhooders who have "platform ventures" - they also might be able to help you validate your idea...

mandar joshi wanted to do a food app.

http://therodinhoods.com/forum/topics/a-mobile-application-which-wi...

Hey Asha,

Thanks for replying and I am glad you like the idea and name. I do design works too this time I am taking the validation first approach so did not even buy a domain yet.

I plan to start this with major Indian cities and then plan to expand it to major NRI hubs like US and Australia but that's something I am not even thinking about right now. As of now I am working on getting businesses to signed up as within few hours I have decent number of foodie signups.

Thanks for all the links and leads. Will contact people hopefully I can start developing it soon.

Thanks Parul

Hey Parul,

Feel free to connect, and I'm happy to share our experiences.

Regards,

Vikram

Hello !

Why don't you add the Freecharge layer on top of your service.

Buy home cooked food worth Rs.100 and get coupon of Rs.100. (Basically if X is the amount paid by customer for food and Y is the value of coupon he gets, then X==Y)

The coupon could be of any retailer, online or offline.

I have worked extensively with these retailers, I know them and this is possible. The beauty is beyond Freecharge, no one has been able to replicate this model.

 

Cheers!

Sounds interesting, if implemented correctly it might resolve the short circuiting Perzen talks about below.

Hey Parul,

Great idea on a food platform. I've been trying to use a couple of these before like Imly which is quite well-known in the food space but is going through a re-vamp right now and have also explored doing an FB shop type thing. While it's a brilliant idea for the sellers (I don't even mind paying the fee you mentioned) as it gives them a shopfront/online presence the major issue I've faced is with the repeat use of the platform by buyers. Once they are connected to a particular seller, it just becomes easier to call them and place your second order which means you as a platform are losing out on 'official sales'. 

And, if you can't showcase how many sales you bring in for the seller then the seller becomes hesitant to pay the subscription fee. 

I don't mean to put you down - I love the idea and think there is a need for it but it needs some thinking on how this situation can be resolved in my opinion. Am happy to chat further with you on this and share my experience if that helps.

Reach out to me on perzend (at) gmail (dot) com

Just sent you a mail. As I said right now my aim is to get as many people on board as I can get so that this becomes lucrative for businesses to join.

My target buyer is a bachelor/bachelorette who are living alone or with friends and lives a busy life away from home.

Hi Parul,

I love the idea, something which I would love to do. You can watsapp me on +91-9699-246-444 also mail me on karan.pandhi@gmail.com

Digg the concept Parul...

#1)  Register Homechow.in before I do ;) - its a great domain name!

#2)  I understand you are just starting out the business, but in order for foodies or a food business to sign up, you need to give them some sort of incentive...looking at the site right now, it just seems like lead generation type site.  Maybe offering foodies their first order 50% discount and food businesses 1 month of free listing for signing up prior to launch date?

#3)  Social Networks - Get your social's in place - I see FB, TW and G+ on the site, but no links to them.

Have added your site to buyfood.in:  http://buyfood.in/index.php?page=2
If you would like to add a banner (300x250) or (120x600) - please send them over and we'll make sure you get the exposure across the IndianAdvertisingNetwork

Your model differs from that of Gobble.com but still may find some useful ideas there.

Best of luck with the venture!

Thanks for replying and awesome inputs.

As far as the domain is concerned you can buy it I'll think of an even more awesome name. ;)

I am currently working on writing down my business plan. I am holding off any real work till I am convinced of the business model. Hopefully I get it done by this week's end. As soon as I get that down and clear its the socials and branding that I plan on going to next. The page looks decent but not what I want.

Thanks for the incentive suggestions. I am finding it quite difficult to get sellers on board as compared to foodies. Free listing seems like a great idea.

Thanks for adding it to buyfood.in . Let me get my design in place and then I'll send the banner over to you. 

Thanks and see you soon

Considering all the suggestions here I have devised a membership structure and would like to get your opinion on this as a seller and as a buyer.

Buyers


Free Membership
pay for home delivery as applicable
Can avail pickup for free
Review the business
Gain points by ordering through site for a chance to redeem these for future orders.(1 point=1Rs / 2 point/100Rs spent)
5 Recurring orders

Upgraded earned free membership
Membership earned after publishing 25 authentic reviews following orders.
All feature same as free members except
(1 point=1Rs / 5 point/100Rs spent)

Premium buyer membership (300-500 per month)
Free unlimited local delivery (outstation deliveries as per actual. All deliveries as supported by the seller membership)
30 recurring orders
Free Pickup
Review the business
Gain points by ordering through site for a chance to redeem these for future orders.(1 point=1Rs / 10 point/100Rs spent)
Access to Seller contact information

Sellers


Each seller no matter what is the membership status gets a shop with varying levels of customization. Basic shopfront will contain
1. a header image with shop name
2. Introductory video for the shop (optional though highly recommended)
3. Menu/catalog of the products being sold (Random for free memberships while paid members can choose feature products)

No upfront membership fee charged from sellers. The site makes money only if they do.

Free Membership
Upto 10 product listings with 1 image each
No delivery support but Local delivery agency contacts provided


Level 1 paid membership
Customization options for the shop
Upto 25 products with 3 images each
Delivery support
10% commission on orders
Access to Sellers only offers and advertisements from equipment and raw material suppliers.

Level 2 Earned membership
All features same as Level 1
Membership earned after a turnover of 15000 achieved continuously for 2 months.
Reduced commission of 7%

Featured Members
Hand picked sellers who get all previous benefits but have to part with only 5% of income through Homechow.

They should be able to show around 20,000 in revenue for two consecutive months.

Reviews can be written only after a buyer places an order with the seller. this way we can limit spams (I Hope). Plus by the time a buyer starts getting higher returns for her/his investment we would have had at least 25 orders placed by the buyer.

Let me know

  1. If you as a buyer or seller opt in?
  2. If yes what membership level will you choose?

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