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Permalink Reply by Susmita Dey on May 9, 2012 at 1:42pm

VAS companies like Spice , Onmobile , Hungama buys such content. the online radio station can also partner to help stream this content on mobile.You can go directly to the operators too.

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Permalink Reply by Kiran Kumar on May 10, 2012 at 8:31pm

Thanks Susmita. Appreciate your reply.

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Permalink Reply by kinnari thacker dave on May 11, 2012 at 9:12am

The most appropriate way is to approach telcos  directly....but that's an uphill task unless you have the right connections. The intermediaries are surely a faster way but the you can't be sure if the content would get the right push. Another way to go is the PPL route. They are a no profit organization & would take care of reporting, collections etc. If the content is good, they would give it a requisite push as well.

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Permalink Reply by Kiran Kumar on May 11, 2012 at 1:44pm

Kinnari, thanks for your reply. What is the PPL route? Sorry for being ignorant.

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Permalink Reply by kinnari thacker dave on May 11, 2012 at 2:06pm

Hi Kiran...ppl is a body formed by bollywood music companies. Everyone is a part of it leaving out t-series. They collectively sell content to telcos and thus have far better muscle power as compared to individual entities. They also protect ur copyright and take care a reporting and revenue collection from each telco. They would charge u a small managing fee which is too small and is proportional to the content that they sell on ur behalf.

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