I need some proven numbers (no intelligent guess work/estimation please without proven numbers of a given benchmark) from personal/work experience or proven sources of information as regards the following ratios
Mumbai Mirror – (0.7 Million circulation, 1.2 million readership as in IRS 2014) ___ Fact
Placement Day – Weekday ____ Fact
What will be Eye Balls for a Display Advt on first page (Strip 12 cm x 5 cm) or (8×8) on first page/Last Page – Required
Assuming there is no fault in content & adequate research has gone into content. The objective of advt is to create awareness & prompt action (APP downloads). It is a new APP (Benchmark to be new app). Category of App in Google Play can be Lifestyle, Business.
What will be downloads which should come – Required
I recently came across some data from a new App in hyper local services space which had given a full page advt in Mirror very recently. A downloads tracking site is showing approx 1000 downloads covering the advt day & next 5 days. At that rate it translates into 1400 to 2000 Rs per download depending on how well the price was negotiated for the said space.
Kalpesh
