This is my summary for this post.
First, Imagine YOU ARE NOKIA (common, be brave now... I know you are fainting, but you are on therodinhoods.com - a place for brave people).
Now, there is this really %%^&**%%$$ COMPANY called APPLE that has come out of nowhere and has essentially F****** you up.
They make a Goddamn phone called the iPhone and this is the way they communicate the product:
Ok, so you got beaten up and destroyed because of this phone.
Now, a few YEARS LATER ... just on your death bed, you manage to create something of a silly copy cat, and present it to the world like this:
Ok, so you're trying to get people to REMEMBER you - NOKIA... and BEG them to try your new phone.
While all this is happening, the NOKIA PHONE LANDS - IN A VERY, SPECIAL, BLESSED LAND CALLED INDIA!!
Now, let me tell you - Indians are the FUTURE of tomorrow. They invented 0 (zero) and the Higgs Boson particle (Boson = Bose) and they can think and invent ANYTHING.
BUT - BUT - BUT
YOU ARE NOKIA!!!!
Remember you have some major disease that made you almost die. So, that infection has also spread to your India team also , and your NOKIA TEAM makes THIS AD for the same phone!!!!!
Sweet Lord of mine - BABAJI!
NOKIA - YOU ARE LOONIA and NOT LUMIA because:
- What's the MEANING OF "THE AMAZING EVERYDAY"???
what the hell does that mean??
My Everyday is usually fucked up. Once in a while its ok. Once in a month its GREAT.
Tell me, when was YOUR DAY "AMAZING" - every since the iPhone came out??
I tried remembering that line for the past 2 days, BUT IT'S SO SO STUPID AND SILLY - it just makes me SICK.
It proves that even a beaten up Company like Nokia who sees the iPhone everyday just can't THINK STRAIGHT and falls for stupid advertising people who love to buy big cars writing silly messages for people who THEY THINK ARE DUMB - or LOONIA - but ARE NOT!!!
- IN your 30 second INDIA AD, you show Sadhus, Girls, Boys, Some guy ironing his shirt etc etc etc etc etc FOR 23 SECONDS AND STILL DON'T SHOW ME THE BLOODY PHONE?????
Shouldn't you follow your International AD and AT LEAST SHOW ME THE PHONE FIRST?????
Oh my sweet lord Babaji,
I have just had lots of ENO FRUIT SALT to clear my head. Your LOONIA ad made me develop a Hangover.
MY DAY JUST BECAME AMAZINGLY LOONIA
Apple hits you with just one thing'the product'
Other hit you with every thing else 'but the product"
@alok laughing at your comment about having an amazing day. Very true. But I liked the ad. It was upbeat and playful and a bit quirky. Advertising is not about the product its about trying to connect via emotion. Apple did this when they launched the the Mac, and the iPod and nokia is trying to do this with their Windows phone hail mary pass.
hmmmm... if it did something to u, then great....hmmmmm
To add to this. Nokia's and Apple's (iPhone 4) campaigns have slightly different goals. iPhone 4 ads are about feeds and speeds because in part its campaign is meant to appeal to the existing (large) installed base of users, to try to get them to upgrade to the latest. Hence the emphasis on faster,sleeker, Facetime (iphone 4) and Siri (iphone 4s). Nokia's bigger competitior is Android at this point. They cannot win the game in terms of features , so they are trying to emphasize difference/uniqueness. They are betting that the ad will alteast make Nokia a part of the conversation and a contender. . After that the product needs to speak for itself. On that front, the latest reviews ain't bad. http://www.nytimes.com/2012/01/08/technology/microsoft-defying-imag...