Let me tell you again what Resumer.me is about:
Resumer lets you create a good-looking resume in minutes which can then be shared as your personal URL, from where it can be downloaded as a PDF or e-mailed to someone / shared with a single click.
The site solves the problem of having to create, update, attach and e-mail your resume repeatedly and fiddling around with word processors, attaching and sending your resume repeatedly.
Example resumes: http://resumer.me/alokkejriwal/, http://resumer.me/syedsameer/
Cutting to the chase
Its been 3 months now since I launched Resumer.me and despite the positive response on Rodinhood and from Pluggd.in and Trak.in (I sent them an e-mail and they praised the site, but didn't cover it for reasons unknown) - Resumer has managed to get only 300 members (resumes) on the site so far with the help of word of mouth and a very short online ad campaign ran by fellow Rodinhooder Aditya's Impulse Media.
I contacted a few angels but unfortunately they showed little to no interest at all in the site - again, I'm not sure why. On one hand we've got everyone praising the site, on the other angels and bloggers don't really seem interested.
So I require a marketing partner for Resumer.me who will help promote the site either by providing funds for marketing or his marketing expertise or both in return for equity.
We also need an additional (advanced) PHP / MySQL developer to add features such as LinkedIn integration etc. I have a much grander plan for the site - something related to HR / recruitment services but we need a good number of resumes on the site first to proceed with these plans.
So far I have single-handedly planned, designed and developed the entire site and tried everything I could to get the word out in these 3 months with very limited funds. Now I don't have any funds for marketing or hiring an additional coder to work along with me - which is why I need you and you'll be getting equity in return for your funds and assistance.
Founder & Developer
Your main competitor is LinkedIn.
Your product is serving the same purpose which linkedIn does. Think of differentiation.
I think the product needs a lot of work.
Tip - Think what people DON'T GET on linkedin. Position your product right there. Marketing will then pick up quickly. You will get a strong point when you go to a VC.
Resumer was made simply to serve one purpose, that is to have an online resume that's easy to create and share and looks presentable. (Nothing more nothing less - as of now) LinkedIn on the other hand serves different things, with slight overlap in the resume area.
However I'll agree that the product needs a lot of work - and that means fleshing it out a lot more, not necessarily in the direction of LinkedIn but I plan to implement a hiring / recruitment aspect to the site once the current resume building functionality has evolved further in terms of features and has a significant number of users.
And I'll definitely research LinkedIn a lot more and find out if there are any gaps or pain points still that I could tackle better. That's a smart idea. :)
The revenue model is that once we have a sizable number of resumes on the site, the next step would be to introduce a recruitment aspect to the site and create a simplistic & efficient system that allows recruitment / HR agencies paid access to our huge database to help with their recruitment needs.
I believe advertising or things of that nature won't bring in any significant revenue, the real value would be the data we have in the form of user created resumes.
Building up a sizable database of potential job seekers and then enabling paid access to recruiters is the same model as a number of job sites. How will yours be different?
The role of a marketing guy is not clear. Promoting website and driving audience to become a regular user are two different things. A marketing guy cannot do the latter, and very little in the former.
1. You haven't defined clearly the problem you are solving. Once you have done that, you will be able to get traffic to your site.
2. How do you propose to generate revenue? I would assume ads. Will that suffice ?
3. Where will you use the funds raised?
Work on an executive summary first, that will answer a lot of questions for you. You might also have to think out of the box and maybe tie-up with a brick-mortar firm in similar or complimenting space.
And yes, at least most of us reviewed your site only from a GUI/user experience perspective. I can help you for free with the coding/integrating with other sites/linkedin part. (mail me at firstname.lastname@example.org) The most critical piece is for you to find your USP.
Cheers and all the best !
1. Resumer solves the problem a lot of freshers and other working professionals have in having to create, maintain and sending out their resume repeatedly. Right now what you'd do is fire up your word processor, use a template and then spend anywhere from 10 - 20 minutes to half an hour+ creating your resume. Once that is done you have to upload / e-mail it repeatedly whenever you want to share it. With Resumer.me, you get a neat, presentable resume in a few minutes (significantly less than time spent in a word processor doing the same), and when you wish to share it, you simply share your Resumer URL (like http://resumer.me/syedsameer) - from where people can download it or forward it as an e-mail.
2. See reply to 'Yatin Mulay' above.
3. I'm sorry if I sound a little vague about the marketing part. Simply put I want users to sign up on the site and create their resume - as many as possible. I need a decent user base to move on with the next phase of the site (the recruitment / HR aspect) - Funds will be used in achieving this goal. (Acquisition of users through advertising / promotion)
I've noted down your e-mail address and will contact you about the integration part once I get ahead with it. I really appreciate it - thanks :)
As a user and much looking to getting things made more simpler in this area,..i have following ideas..
1. 1st thing is make it as easy as few clicks. this will reduce inertia and interest the users to join.
- may be you give option to upload existing resume (majority has one). then parse out and auto-fill. this shouldn't be tough, many job sites have similar feature.
- then guide the user into making changes. filling all things on my own.. i (again as user) dont find it worthy, given that so many related services already exist serving similar (if not exactly) purpose.
2. give templates. for different type of industries (few popular ones initially) , different career stages (the resume will be very different).
guide the user into incrementally getting to his best artwork. (resume design :) )
3. finally dont give static share-able link. i may want to have timeout period on link validity (resume visibility) . suppose i am done with my search. now i dont want to be bothered by further calls.
4. cover letter options, saving custom types of resume , each different set of applications.
5. linkedin, naukri etc. integration .
6. give option to submit resume to all popular job sites, may be create automatic user-id on each or some such easy integration. This will be of good value.
Infact, you can target students (with CV creation) as well, and submit CV to universities for internship, RA, higher studies application etc.
This space is not crowded, you can quickly make a mark and attract students (later potential resumers).
But you will have to add more value by distinctive features.
7. I guess, you dont want to be competing with naukri.com etc. rather be complimentary , as an assist tool. you are resume creator. not resume searcher. (which the job sites are already for). These is just my POV.
then you may form an attractive 'takeover' target by some of these job sites, if you wish for that later.
8. slowly bring everything 'RESUME' under you feature offerings.
Find out more pain points in Resume/CV market, keep adding solutions for them.
I think you will do better with viral marketing, rather than paid campaigns etc. And viral will happen if user finds real value.
Best wishes for the endeavor.
Wow, these are all very excellent ideas and while I have thought of some of them already for the next version, a lot of them are new and I'll definitely see to it that I develop them in the next version. In fact I have taken a print out of this very post.
Thanks so much for the brilliant ideas. Really appreciate it :)
IMO, nice analysis and brilliant ideas...I hope it helps Syed.
Good work with the website. I agree to what Munish said. Rather than a marketer, in my opinion, you need a partner who can help you figure out what can be your USP and work along with you to perfect those solutions (understand market, study existing services in market, revenue model etc).
You might not become a professional networking site or resume database. Offer solutions for which there is a gap existing in the market. I am working in similar areas. If you can mail me at email@example.com we can chat more about this.