All startups need PR. But the business of PR is confusing, time consuming and costly.

Here is a simple guide for first timers who have little experience in PR!

Please share you feedback... It always helps...!

(Ps - if you are accessing this via mobile, click on linkedin logo (IN) & read it via the slideshare site. The experience is better :))

 

 
Download the PPT from Slideshare for your reference via the link below:
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amazing read...

(y) for ppt

Brilliant read Alok ! such a ready reckoner ! 

Excellent, Alok ! Many thanks :)

Hey Alok, talking about PR - How much your middlename "Rodinhood" helped you in PR ? :)

apparently nothing since you got it wrong!!!!!!!!!!

it's D - RODINHOOD :)))))))

Great! Read

Good One Alok ! Its Practical & Do-able :)

Yeah Asha, a little typo there :P. But on a serious note, whats the story behind Rodinhood ? and how it helped ?

Alok, Thanks for the extremely resourceful presentation (as ever).

Since I have managed to get decent press coverage for the restaurant and events company I used to run till 2010 and the positive press we are getting as a new tech company now, all without ever hiring a PR agency, I thought I could add 5 points from my personal experience.

Here goes:

  1. Use twitter to follow journalists and other key influencers, interact with them. If you are sensible in your observations, it very often leads to them calling you up for Quotes, Story Ideas.
  2. Never be rude, always have patience: PR is a long game. Quite often when a journalist/tv anchor is doing a story, they aren't experts in your field, YOU are the expert. Don't talk down to them, chances are that is the last time you will hear from them.
  3. Don't name-drop unless you can back it: The Media community is usually very close knit, everyone knows everyone. You dont want to be embarrassed name dropping when the other person has never heard of you.
  4. Always Thank a Journalist for their time, they don't get thanked often, they WILL remember you. 
  5. Offer to help: When I see interesting trends developing, I write a short note in an email and send it across to Journalists I know would be interested in certain sectors. More often than not they respond for a story, even if the story doesn't involve me, I connect the journalist with other contacts she can pursue for the story. More often than not, this one time email exchange turns into a long term association because they remember you as a RESOURCE.

nameet... niiiiiice!

I am agree with Nameet last point I had posted for some help at linkedin and I get tremendous and effective response not only from India but also from aboard.

Good points Nameet. 

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