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Reach 1.4 Million people, and this is better than social media.

By Sanchit Goel on 19 Comments / 4144 views

So what is the most important concern of a start-up, of course besides investments/returns/values basically costs? It is MARKETING. The right tools, the right expense, the right audience and the right time. If I told you, you could advertise and market your start-up/brand/venture to over 1.4 million set of eyes every month for Rs. 40,000, would all the rights seem right to you? 

PepperScript Comics has partnered with Jet Airways for a new kind of in-flight entertainment. A CN Remix, which is a Cartoon Network and PepperScript Comics’ presentation will be placed in all seat pockets of all domestic Jet carriers. JetLite and Jet Airways carry almost 1.5 million passengers every month across 47 destinations. As stated by one of the authorities at Jet Airways, ‘a product so cute just cannot be ignored’. PepperScript is giving all entrepreneurs and start-ups an opportunity to place their brand inside the comic book. Yes, we are running promotional rates at the moment.

Here is the media kit for PepperScript’s proposal (also embedded below). Please take time to study it and leave comments for any queries. You can also contact us through the contact details in the file.

This initiative by PepperScript has spaces for advertisements only for young start-ups and entrepreneurs, still trying to figure out the best ways to market themselves. PepperScript, being a start-up itself understands the concern and will deliver the best that it can to take you to another level.

“Entrepreneur for entrepreneur”

PS: Please don’t forget to share about our CN Remix. #PSILoveCN

This is our Twitter and Facebook. You can also visit our website.

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imp stats added by asha from the comments section: (thank you partha!)

And, here are some interesting stats for in-flight ads:

  • In-Flight ads generates an over all 25% positive shift in intent to purchase
  • 91% of the travelers read airline in-flight magazine.
  • Readers spend 30-40 minutes time on in-flight magazine on a domestic flight.
  • 7 out 10 acts upon the information provided in in-flight media.
  • 94% people feel that in flight advertising was more striking.
  • In-Flight advertising offers the highest efficiency rate of any media and provides up to 2,000 times the impact of traditional media.
  • Sample surveys show approximately 77% of passengers remember the brand after exiting the aircraft
  • Captive audience that is actively engaged by ads for an average of 1.5 – 8.5 hours on board.
  • In-Flight media provides opportunity for a brand to stand out from the pack.

source

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19 Comments

  1. hey sanchit,

    the first thing i say when i read this is WHOA!!! MANY CONGRATS on bagging such an awesome huge opportunity of a lifetime!!

    quick q – are you sure your TA is 8-45 years??

    quick suggestion – list the kind of startups that would really benefit by advertising. that would help rodinhooders think of other folks as well. and spread the word!!

    ALL THE BEST! do let us know if any rodinhooders benefit from your offer 🙂 we’ll look fwd to a testimonial….!

  2. Thank you so much Asha. We consider this as the big door as well. Let’s see how it goes.

    About the TA, yes the range is wide. The featured cartoons are from the 90’s. tell me you did not love them! Impossible. we had a fixed tv time for our favourite cartoon shows. You don’t have that wonderful content now. and about children these days, there is more learning/entertainment in reading what is not on tv.

    As far as Jet is concerned- every page of CN Remix is a visual treat, no one would miss it even in an hour long journey. No matter if you are the right age group or not.

    Any kind of startup could advertise. A brand that you want to show to people, a product, or even a digital product- app or website. Say- travel portals, e-commerce portals, clothing brand, even a social initiative, digital games, software developers, service providers, and so on so forth. There is a high probability that the comic shall be taken away so re-viewing has high chances. Secondly, the comic book is not loaded with ads unlike regular magazines. (It is first come first serve). Also, all fields are not open to the big players, so if you’re a real-estate oriented start-up/social network, you’re secure. Similarly, there are few other fields. More than that, I think FMCG products can benefit alot. 

    We also have options for full page ads, but as i said we have designed this ad strip concept especially for start-ups, so that they can stay economical and have maximum conversions. We do understand, as an entrepreneur life is tough, management and planning is important. If this fits in your strategy, nothing like it.

  3. And, here are some interesting stats for in-flight ads:

    • In-Flight ads generates an over all 25% positive shift in intent to purchase

    • 91% of the travelers read airline in-flight magazine.

    • Readers spend 30-40 minutes time on in-flight magazine on a domestic flight.

    • 7 out 10 acts upon the information provided in in-flight media.

    • 94% people feel that in flight advertising was more striking.

    • In-Flight advertising offers the highest efficiency rate of any media and provides up to 2,000 times the impact of traditional media.

    • Sample surveys show approximately 77% of passengers remember the brand after exiting the aircraft

    • Captive audience that is actively engaged by ads for an average of 1.5 – 8.5 hours on board.

    • In-Flight media provides opportunity for a brand to stand out from the pack.

  4. hey partha,

    this is wonderful data!! can you pls mention your source? would really be a huge value add for sanchit (who can probably add these stats to his media kit!!)

    keep rocking man!

  6. Hey Partha. Thanks. This is definitely helpful. 

  7. Hey Sanchit,

    Do you have a performance based model! How about say 10% of all sale being generated through in-flight advertising! We can issue a promo code which would be valid only for you. 

    Since I believe for some start-up even 40k/month would also be very high, only brands like flipkart, airtel, myntra can spend so much. A self funded start-up don’t have budgets like these.

    Take a look at our website – https://www.printawallpaper.com – India’s Largest Custom Size Wallpaper Store!

    Regards,

    Amit

  8. sanchit, i took the liberty of adding the stats partha provided on to your post.

    will promote your post in the newsletter tomo…

  9. Hi Amit. I am not very clear about what exactly you are trying to ask or say. But here, the space for advertisement has a very high engagement which is probably the most significant factor in generating sales. So, the ad space is to help audience realize the advertiser’s brand i.e. engage with it. Thus, routing the audience towards your business/brand. As far as the cost is concerned, i do understand it can be a little high for self funded start-ups but for planned budgets i believe this is possible. It is result oriented and look at the reach, the space and the brands involved! The chances of conversions are huge and this is no billboard like ad. Flipkart and myntra look for 5 lakh investment over ads and not this. This space is for start-ups! 

    Do help me understand the promo idea. We can work it out, if at all. Thanks 🙂

  10. You should be titled as Awesome Asha. Thanks. Sounds great! 🙂 I hope newsletter gets to the rodinhooders waiting for something like this.

  11. Hi Sanchit!

    I feel being a start-up the cost his on higher side. Since its a kids magazine I don’t know what will be viewership, typically an adult. Hence a performance base model would be preferred. Like if the ad generate say 5 Lac of business you get say paid Rs 50,000/- or it generate business worth 10 Lac then you get paid approx 1 Lac.

    Regards,
    Amit

  12. Hi Amit, I understand. Even though the viewership is guaranteed for a kids magazine like this as compared to any other in-flight entertainment, it is not cost per conversion instead, cost per impression. The 10% return from your business will not be workable for us here. Cost per impression is already very low here. So, do let me know if it interests you 🙂

    Regards,

    Sanchit 

  13. 🙂

  14. Hows it going?

    Your competition is Jet Wings right? Thats been around for 20 years now…

  15. Hey Alok.

    We haven’t begun yet. We are still finalizing and getting advertisers to advertise with us. Hoping it will go great. Secondly. Jet Wings is not really our direct competition since we are advertising the similar categories of brands that usually advertise with Jet Wings. Authorities at Jet hold the right to call an ad yes or no.

  16. The Rodinhoods is a home for entrepreneurs, I am hoping for some more potential entrepreneurs here who would want to advertise their products/brands. So, please consider this that big door for you…

  17. hey sanchit, 

    how’s it goin??

    any luck on advertisers?!

  18. Hi Asha,

    Sorry for the long delay in response. Have been running around. Yes we have had a few interested people but the time clash with financial year end and budgeting works with companies, nothing finalized. Nonetheless, we are progressing and will be able to figure out soon. I will definitely come back with a good news. Fingers Crossed.

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