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The ‘ABCDEF’ of good communication

By Tonmoy Goswami on 10 Comments / 3122 views

What is the shortest word in the English language that contains the letters: abcdef? Answer: feedback. Don’t forget that feedback is one of the essential elements of good communication.”
-Source unknown

There’s no arguing to the importance of feedback in every field of work. If you need to speak in front of an audience, wouldn’t it be great if you received well intentioned constructive feedback from hundreds of people? Wouldn’t it be better if you could actually follow-up on questions that went unanswered during QnA?

If you’re a leader or hold a higher organizational position, the higher you go, the less likely people are to give you straight feedback. Wouldn’t it be great if you created a culture and empowered them with tools to provide meaningful feedback?

If you’re an educator, wouldn’t it be great if you could do away with paper feedback forms, which are hard to distribute, collect and in the end, analyze?

If you’re an event manager, wouldn’t it be great to realize that more than half of your audience didn’t like more than half of your gigs? Wouldn’t it be far greater to have data at your fingertips that point to the fact that 90% of your audience loved the session on a particular topic?

“If you don’t get feedback from your performers and your audience, you’re going to be working in a vacuum.” – Peter Maxwell Davies

We’re developing an app for event managers/speakers/educators that helps them collect, measure and analyze audience sentiment.

In a nutshell:
Audience will scan a QR code and provide feedback. That is it.

We’re calling it Feedbackyard.

To show how simple and quick it is to put in action what we have written so far, here’s a short 2.5 min. product demo that showcases the procedure.

Soliciting feedback and adoption from the Rodinhood community.

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10 Comments

  1. website looks good….g8t idea…

    from where will audience will scan IQ code ?…if you planing it from printed tickets..most of events now providing tickets on mob..

  2. Thank you Amol. I’m glad you liked it.

    The placement of the QR Code/ Short URL depends on the user.

    E.g.

    • for event managers, it can be printed out and strategically placed so that visitors can scan/make note of the URL.

    • for individuals/speakers, it can be included in the presentation deck (if any) or the short URL (e.g. raty.in/myname) can be shared while delivering the speech.

  3. This is quite good. It can really work out if you can get the product flow and marketing right. I have also made a product which does something similar.

  4. Thank you Nishant.

    We’re trying not to stun the user with many features & just trying to test out the basic MVP on early adopters. Then depending on their feedback & our insights, we’ll drop/add features.

    Btw, what does your product do? Please share a link.

  5. I made a form builder, which has some special features which doubles it up as a survey tool. Currently, it’s for WordPress (you can call it a MVP). I launched it on 9th August, and the response has been pretty good. I am now working on a cross-platform, hosted solution.

    https://codecanyon.net/item/formcraft-premium-wordpress-form-builder…

  6. It looks great. All the best, man. Keep the good work going.

  7. sorry – how does this differ from a surveymonkey?

  8. Hi Alok,

    I’m glad you brought up the inevitable question.

    Initially, when we decided to build a feedback product, we had the hospitality industry in our mind. (restaurants & hotels). Business would put up table tents(with QR Code and URL, provided by us) on restaurant tables, hotel rooms etc. Visitors will scan and give feedback. Read more on how the concept came to our mind here.

    We partnered with a couple of popular restaurants in Pune & ran a 60 day trial with each of them. We learnt about some fundamental flaws in our hypothesis:

    • table tents don’t have a PUSH that paper feedback form had. (e.g. usually the host asking for a feedback with a paper form is a PUSH that makes the visitor write a feedback. The same was not the case with no-push table tents).

    • Moreover, people came to restaurants with a mindset to have a good time & tend to ignore any table tents.

    • The crowd is not always tech savvy

    At the same time we were also aware of the pain in collecting feedback in technical events. The crowd is mostly tech savvy in such events. The mindset is also different. So we decided to change our customer focus…until we realize that it turned out to be more like any other survey product like Surveymonkey.

    So we’ve realized that unless we provide an USP or value add, there’s no point. We’re still trying to figure that out & it is exactly why I posted here.

    We had some plans like providing download manager (that lets audience download a pdf shared by the speaker etc), QnA queue (where people can keep typing questions while the session is underway, others can upvote common question and later speaker can take up most voted questions etc.) But unless our vision is clear, these gimmicks won’t help.

    So in short, I don’t have an answer to your question. What is your opinion. Please share your insights.

  9. Tonmoy, its a nice direction you guys are in and I would be interested in trying this with one of my clients. Do send me more details at pawan@digicat.in

    Just a suggestion: you are already different from survey monkey, by taking the restaurant feedback approach, survey monkey was meant for primary research with 30 to 45 minute questionnaire. If you want to move towards a mobile product it must be quick and seamless with fewer questions and pre-filled forms.

    Wishing you all the best!

  10. Hi Pawan,

    Thank you for your comment and suggestions. I’ve sent you an email with further details. Kindly check.

    And thank you again for your wishes. 🙂

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