I met the Shitij Malhotra the 'Chief' of a Company called Traveller Kids at a Kids Expo in Delhi recently.
As usual, I was in a rush and barely got to exchange ideas with him, but what did catch my attention was his unique Business Card.
Starting with this post, therodinhoods.com will attempt to showcase (and encourage contributions) in a new section of the site called Creativity!
The concept is to highlight that beyond plain dumb and wasteful 'paid' marketing, it's ideas like these that add that special boost to a Company's viral and image marketing and gets it serious fans and users!
I always emphasize on getting the product right and packaging it innovatively to sell the story, rather than a sad ad.
Check out the card(s)
I just loved the experience of making a paper plane out a visiting card and believed the message that Shitij sent me as a follow up:
From: Shitij Malhotra <firstname.lastname@example.org>
Date: Tue, Jun 5, 2012 at 3:02 PM
Subject: Meeting at World Children's Expo
Well done Shitij!!
If you have a creative business 'expression' - a card, a poster, your PPTs, or even the way you write e-mails, then fire up a discussion here and save it under the category 'Creativity'!
If it impresses the editors at therodinhoods.com, you will even get a special promotion of your post!!
Abey, I am talking about the design of the card sample I have posted above, and my comment has nothing to do with Shitij's card. It is definitely a brilliant concept and I won't comment on it.
Oh sorry. My bad. Looks like today is my foot-in-my-mouth day. :(
Abey Bhai...............Kadi kadi honda hai (It happnes some times)...................Relax.
i love your spirit man!! RESPECT AND LOVE!!
Wish i could take ur DNA and first inject it in myself and then in some others!!
Hmmm...gives me an idea for a post.
I quite liked the idea of having a QR code on the visiting card and we did think of putting it. I think we will see alot of cards with QR codes in the near future, though much smaller.
I'm also a big fan of putting your photo on your visiting card, the Chinese/Taiwanese/Singapore guys do this very often and it is so useful to remember a person and the entire conversation just by looking at their photo.
We tried doing both of these things on the card, but the paper plane won our heart and the designer didn't have any real estate left.
Another very important thing to put is what your company does, especially if you are not a brand and your name is not self explanatory.
I think quirky visiting cards are a very massive motivation tool for employees especially younger/junior ones who want something to show the world what they are doing.
Oh hey! The man himself. Hope you are okay with the dig I took at your name. And my apologies if you found it offensive. It wasn't meant to be.
It's not the quirky so much as the emotion it engenders that anchors it. You have pretty cards all over the place. Pretty but forgetable.
No offense taken, but the comment wasn't required.
Understood. I am so used to my name being mangled in all languages that I applied the same yardstick. Guess it doesn't work that way.
That's truly a beauty.
wow. Thats very creative.
Well thought concept, Shitij.
All the best!