I met the Shitij Malhotra the 'Chief' of a Company called Traveller Kids at a Kids Expo in Delhi recently.
As usual, I was in a rush and barely got to exchange ideas with him, but what did catch my attention was his unique Business Card.
Starting with this post, therodinhoods.com will attempt to showcase (and encourage contributions) in a new section of the site called Creativity!
The concept is to highlight that beyond plain dumb and wasteful 'paid' marketing, it's ideas like these that add that special boost to a Company's viral and image marketing and gets it serious fans and users!
I always emphasize on getting the product right and packaging it innovatively to sell the story, rather than a sad ad.
Check out the card(s)
I just loved the experience of making a paper plane out a visiting card and believed the message that Shitij sent me as a follow up:
From: Shitij Malhotra <firstname.lastname@example.org>
Date: Tue, Jun 5, 2012 at 3:02 PM
Subject: Meeting at World Children's Expo
Well done Shitij!!
If you have a creative business 'expression' - a card, a poster, your PPTs, or even the way you write e-mails, then fire up a discussion here and save it under the category 'Creativity'!
If it impresses the editors at therodinhoods.com, you will even get a special promotion of your post!!