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Vidoomail.com – A YouTube Video Email Marketing Tool from India (# Give feedback Pls)

Hi friends,

Hope you guys are doing great. I am just sharing the brief of our product with you guys to get some valuable feedback. I personally think this is the best platform in India to discuss with like minded people & early adopters.

We are building a YouTube marketing & analytics product from India. Our vision is to help anyone with a YouTube video to promote among audience either through organic or paid marketing. We are launching some marketing & analytics tools for brands, movie producers, YouTube channel owners & Indie artists to help them grow their YouTube videos & channel.

We just released beta version of our first marketing tool. This is a YouTube video email marketing tool .By using our tool, anyone can send a Video email in the embed form inside email to his/her subscribers/customers. The best part is we are providing real time video analytics feature where you can actually track who clicked your video, watched, how much time watched, from where watched etc. This metrics can help you to understand about your video content. And at the same time you can increase the no. of views of your YouTube video.

Anybody in this room has ever tried to send a YouTube video in email? What challenges you have faced while sending a video email, please let us know. This can help us to shape our product based on your feedback.

Please visit https://vidoomail.com, create an account & send a free video email campaign of your YouTube video & see how the stuff works.

During the beta launch, we are providing 50 free credits to our early users. Means you can send a video email to 50 email ids at free of cost.

vidoomail

Please give us some feedback, so that we can improve it in the next version.

Thank you so much.

Looking forward to hear from you guys.

Regards,

Subrat

Email: subrat@vidooly.com

M:- +91 8527863094

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25 Comments

  1. What happens if the email is downloaded to an email client?  Am not sure if there is an actual real world use case for video emails.  I maybe wrong.  Can you explain the market you are targeting?  From what I’ve seen, video emails maybe a good gimmick that could flare up for a while, but if you really want to engage and convert email subscribers we still need text. 

  2. HI Abey,

    We are targeting small & large brands who want to engage with their customers through video email. This video email may be a video newsletter, customer’s testimonial, product demo video, Thank you message video, Greetings video, b2b product promotion video etc. Apart from brands, we are targeting movie producers & artists who want to send a new album video/movie trailer to their audience through email. See, currently nobody has adopted video in email for any marketing activities. But we as a startup see the potential in coming time. 

    You have asked a good question for downloading a video. Right now, we don’t have this feature, because most of our clients are b2b. For a b2c user, this feature would be use full. We can give a download option inside the mail.

  3. +1 to what Abey said @ the use case. Considering the fact that video technologies typically trip the spam filters and are generally blocked by ISPs and email clients?

    (and this may address the “See, currently nobody has adopted video in email for any marketing activities.” in your reply)

    Analytics? Have you ever run a video marketing campaign in adwords? Have you checked the *enormous* array of data points Google lets you track via adwords video campaigns (or even standalone youtube analytics section).

    There is a whole section dedicated to earned actions already in the video marketing campaigns ( earned channel subscribers, etc) besides a plethora of video specific KPIs.

    My apologies, but I’m wondering whether you’re manufacturing an imaginary problem to solve with your product. Cheers & all the best.

    #2cents #feedback

  4. Hi Yatin,

    Thanks a lot for raising such questions. Appreciate it. Yes, we have worked on YouTube Trueview advertisement. In-fact we are running a self serve YouTube advertisement platform where you can create a campaign, target audience & setup budget, similar to any existing video ad network.. Please have a look https://vidooly.com

    Here we are trying come up a new tool for our existing & new advertisers who don’t want to spend money on any paid advertisement to generate YouTube views, who wants to generate & track views from their existing loyal audience or who wants to engage with their customers through a video email.

    I totally agree with your points, yes currently there are some technological challenge in video email. But we are coming up some solution to address this issue. 

  5. Hi,

    I know of a brand that was looking to embed Demo videos in promotional mails. Its a unique product and hence consumers need to be educated.Forwarded your link to them already 🙂

    I think you can target companies/categories where a demo is important before the actual sale. They might be willing to pay for the service.

    My 2 cents: Work on this link https://vidoomail.com/plays-inside-mail and

    Cheers, Laksh

  6. Hi Lakshdeep,

    Thank you so much for considering us as a unique product. Yes, some how Indian consumers need to be educated about the importance of video email marketing.  We are getting some big customers from U.S & Canada who want to increase the conversion through video email marketing.

    Yes Lakshadeep, we will work on this Play inside page & will put some visual icons to make better understanding. 

    I would be appreciate if you share your contact details. If you don’t feel to share in public, you can drop me at subrat@vidooly.com

    Thanks a lot for referring us.

    Regards,

    Subrat

  7. Hi Subrat !

    Which is a bigger market?

    A video-email analytics company (I do not think you are a video email sending company, because the problem in sending video emails is not how to send it, but how the fish to create it)

    or may be a mailchimp for video email?

    Cheers!

  8. Hi Subrat,

    Here are my observations:

    1. Proof-reading : I noticed that your the website content needs proof-reading. The first impression is everything and some sentences need rephrasing. Please do consider using the services of a professional content-writer. 

    2. Video content :The concept of video marketing is just picking up in India. Basically, your company carries the intended message to the target audience. Given that, have you tied up with video creation companies? My feeling is even if I have an interest to promote my product through video and I do not have a way of creating good videos, I will get stuck. You can contact https://mypromovideos.com/ for video creation.Their founder Anil is on Rodinhoods.

    3. Pricing : I really feel you should give an indicative pricing on your website. I may be wrong, but if something does not have a price tag associated, the ‘perceived’ value is also less. You are definitely not selling a commodity B2C product where people can guess the price based on market data. So having some slab pricing might be a good idea.

    My apologies if I got any of the above points totally wrong. 🙂 Have a good weekend.

    Cheers,

    Aswin

  9. Hi Ashwin,

    Yes good points. Appreciate it. Definitely we will put the pricing structure of our tool. But as you know currently we are just at MVP stage, so we will go for a proper pricing strategy after some feedback & suggestion from our customers. You are not wrong man, we need more & more suggestion from you so that we can shape it up.

    Lets connect over an email. Pls drop a line to my id subrat@vidooly.com.

    Thank you so much for giving us such nice suggestion.  

  10. Hi Abhishek,

    Yes you are right. We are not a video email sending company. We are building an anlytics to send video email in a better way. A lot of analytics features are lined up. We will launch in next month.

    Lets connect over email. Please share your email id. 

  11. My initial thought was you are about 10-20 years ahead of the curve with this product.  Think ‘video logs’ from Star Trek.  🙂 

    But, after reading your reply and thinking about it some more I think you may have an use case for it even now with the following features.

    1. Integrate with with existing email providers like Aweber and Mailchimp.  This will solve the IP reputation issue and give you access to bonafide opt-in lists, rather than earn the wrath of email ISPs (aol, google, yahoo, etc) for non-optin email addresses uploaded in bulk.  It will also shift you away from having to depend on your SMTP saving you a few pennies there.

    2. Create a simple method to add Call to Action overlays in the video or in the email body.  

    3. Support for other video hosting platforms like vimeo and wistia.

    4. Detect non-HTML5 email clients and show a preview pic with click-through-link to actual video

    With this in place you could promote your product on Warrior Forum the breeding ground for internet marketers who usually have a large lists and are looking for a new gimmick to cut through the noise.

  12. Don’t worry too much about pricing now.  Get the validation that you have a market.  But yes, if you want to be taken seriously your english must be top notch and without typos and grammatical errors.  Fix that.

  13. Hi Abey,

    Just impressed by your reply. Thumbs Up!

    Yes, i noted all the points. We will include them all in our next version. 

    Keep checking Vidoomail in coming days.

    Thank you so much Abey.

    Subrat

  14. Check this out too.  https://blog.kissmetrics.com/video-email-marketing/  Looks like you are on to the next wave and just at the right time.  

  15. Yes Abey, we know the potential & vision is to build a next global product from India. We are releasing a feature in next month, this feature will create a disruption in the email marketing industry. Thank you so much for such positive appreciation. 

    I will be in touch with you to get more & more feedback.

    Subrat

  16. Hi Subrat,

    No doubt there is great potential for this tool and you guys are moving in the right direction.

    Expose your service to other websites(not just social) where filmmakers promote their video (ex: behindwoods, indiaglitz etc) can use your tool to compare effectiveness of the promotions in individual websites.

    BTW, you can connect with upcoming filmmakers in thiray to beta test your service.

    Best wishes,

    Vishnu

  17. Hi Vishnu,

    Thank you so much for advising us to contact individual film makers in these websites. Yes, we personally see a great potential of this tool, rest depends on our execution strategy.

    Can you pls share your contact details. I would like to discuss for some more opportunities on YouTube video marketing.

    Regards,

    Subrat 

  18. 1) the analytics you just mentioned can be easily seen in the YouTube itself.
    2) and regarding the video insertion into emails that also has been happening for quite a while now.

  19. Hi Kirti,

    YouTube provides analytics about your video & channel. But when you send a YouTube video in email to your customers/subscribers, YouTube does not provide. Just send a YouTube video email to my email id & tell me whether i opened your email or not, whether i clicked on your video or not, whether i watched your video or not, how much time i watched your video etc.

    We are just building a tool where you can send & track a video email effectively.

    Yes i agree, the video insertion is happening inside email, but most of them just use a thumbnail image & backlink it to a video hosting url. In this case the video analytics missed.

    We are trying build this product with better video analytics.

    Please let me know if you have any doubt. I would glad to clear them all.

    Regards,

    Subrat

  20. @Subrat, what would really make me excited, would be to see vidoomail become an integrated OVP (Online Video Platform)  play, wherein as a content publisher/marketer I can own the entire funnel  right from the video concept, scripting, production stage to  downstream distribution/marketing &  analytics.

    ( Do check out wistia.com or bombbomb.com ) Power to you buddy.

  21. Yea Yatin, we will provide the entire funnel only on analytics side. Yea i am aware about Wistia, but they are majorly into enterprise category. They even don’t support a YouTube hosted video, they have their own player & hosting. In our case, our vision is to give millage to our customers by making his/her video viral. And you know YouTube is the only platform to go forward viral & social sharable.

    In future we may launch streaming facility & customized player for enterprise clients. But right now major focus is to make this product validate in India & other markets before adding more features.

    I am sure guys like you can make it popular.

    Thank you so much.

    Subrat 

  22. How is the response you are getting for Vidooly.com ?

  23. Yea, getting good. We are running it for specific publishers & advertisers category.

    Thank you so much for asking.

  24. hey subrat,

    MANY CONGRATS ON RAISING FUNDS FOR VIDOOLY!!!

    https://www.vccircle.com/news/technology/2015/06/04/video-analytics-

    we’d love to hear more about the vidooly journey, especially your learnings which could help others!!!

    keep rocking man!

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