Replies to This Discussion

Permalink Reply by senthilkumar rajappan on March 11, 2011 at 3:44pm

Absolutely great!!! This would inspire a lot of people to get the right connect and it will be a great help especially being at ad:tech New Delhi.

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Permalink Reply by Nikhil Soman on March 12, 2011 at 9:43am

Hi Himanshu & Alok

I am the founder of Dialify [http://www.dialify.com] and we create "dial enabled" - Audio Games, ie games that work over simple voice phone calls. These games are fun and social, with a multi-player capability that we plan to launch with our next title.

Delivering interactive gameplay over phone calls could be the largest new - 'New Media'. Since our games are dynamic soundstages with characters and events- we also are working on an advertising delivery medium that enables advertisers to tag event within the game with 'spots' and 'in-game' contextual placement. This capability will be available - real-time & online to advertisers with analytics and campaign management.

We have 3 games live on various telco networks [on subscription] including the Official World Cup Cricket game on the Reliance Communications networks. We are launching a kids game in association with Cartoon Network in late April featuring Ben10.

We believe we have a 'new medium', 'new technology', and 'big reach' that makes sense for Ad-tech.

Thanks

Nikhil

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Permalink Reply by Himanshu Mody on March 12, 2011 at 11:22am

Hi Nikhil ,

Interesting stuff, however you forgot to write about the second half - how will you share your experience. Please edit your post to add the same.

-H

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Permalink Reply by Nikhil Soman on March 12, 2011 at 11:59am

Hi Himanshu & Alok

Thanks for pointing it out. I am sure a number of other people can tweet & cover the event from a personal perspective, and may do a better job than we could.

We however have something unique to offer - We could Dialify the entire conference [LIVE] from the venue, and make it accessible over a phone call [Free OR Subscription]. This will however require to be cleared with the conference organisers - perhaps you can help us connect with them.

This will enable the entire conference to be available to the extended audience -

1. People who cant afford the super expensive :-) Delegate Fee 
2. People who cant get away from work on the conference days
3. The entire workforce in the Media/Advertising/Brand industries who possibly cannot be accomodated.

The mode of access would be a regular mobile number, while subscriptions would be sold online to the entire conference and/or parts thereof.

Now you know what it means to "Dialify" an event. :-)

 

Thanks

 

Nikhil

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Permalink Reply by Aji (Digital Marketing) on March 16, 2011 at 9:57pm

We are into Digital Marketing, we have a small team of 15 members. Since the Ad world will be changing (and is already changing) with different ad types like search target, contextual, remarketing ads to name a few. We being in Digital Media, we can get the inside perspective of Ad industry, will help us grow. Being a startup, it does help in taking the extra step to attend such a conference.

Since we are into Digital World, we spread things everywhere, we have active FB pages and campaigns, Also I helped NASSCOM Event at Kolkata http://emerge.nasscom.in/2011/01/nasscom-emergeout-true-social-medi... ... Also helped Startup Saturday Kolkata to being one of the most active one in India.

Thanks,
Aji Issac

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Permalink Reply by kinnari thacker dave on March 17, 2011 at 3:45pm

I have been in the mobile advertising space for long now, in fact a bit early in time with respect to the Ad platform that we installed @ Tata Indicom & Reliance couple of years back. Since we are fine tuning the platform at our end, it would be interesting for me come over and visualize new ideas, solutions & offerings that are springing up on the horizon.... www.eMbicence.com ... www.MastMobileMedia.com [Indian entity]

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Permalink Reply by Vijay Shetty on March 18, 2011 at 5:09pm

Hi Himanshu,
I wonder if I'd qualify for this, for mine is a startup unit within a larger unit.

Let me explain...
I work as a lecturer at St. Mary's College, HYderabad.
As of this year, I have been given the responsibility of setting up what will be our Post Graduate Studies Programme.

As part of this programme we are introducing two courses.
1. A Post Graduate Certificate Programme in Family Business & Entrepreneurship - to commence in July 2011 (in association with The Bill Greehey School Of Business, St. Mary's University, San Antonio, Texas) Family Business and Entrepreneurship - Facebook Page
2. A Post Graduate Certificate Programme in Advertising and Marketing Communications Advertising Ka Kamaal - An Academic Look at Advertising...

Now to explain how I will benefit, I hope to meet as many entrepreneurs as I can and gain as many insights from from them as I can.
As far as sharing the my learnings from Ad tech goes... The sharing will begin on my facebook pages (6,200 likes approx) and extend to our faculty members and their classes too...

Vijay Shetty
Coordinator
Post Graduate Studies Programme
St. Mary's College, Yousufguda
Hyderabad, 500045

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Permalink Reply by Himanshu Mody on March 23, 2011 at 1:49pm

Alok - Can you please select the winner ? Let me know if you want all the entries in an excel or any other more readable form to make it easy for you to decide.
Looking forward.

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Permalink Reply by Alok 'Rodinhood' Kejriwal on March 23, 2011 at 8:18pm

Yes. Lets announce on Monday? I will rever to you on some choices

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Permalink Reply by Varinder Parihar on March 25, 2011 at 4:51pm

I'm an aspiring internet entrepreneur, so I'm very eager to attend this mega digital conference, which is happening for the first time in India. I blog at http://www.socialmediaanalyst.in/

How will I share it?

I'm working as social media manager at Freshersworld.com, the No.1 Job site for freshers in India. Our site gets more than 2 lakh visitors daily and more than 25 million page views monthly. We have an active presence on facebook.com/freshersworld and twitter.com/freshersworld.

I'll share my experience on our site, http://www.freshersworld.com/news, which is visible to lakhs of visitors.
Also I'll update my experience on our social media channels.

Thank you
Varinder Parihar

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Permalink Reply by Himanshu Mody on March 29, 2011 at 10:18am

Hi , I will be announcing the winner tonight. It was expected yesterday but could not. Thank you for your patience. 

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Permalink Reply by Alok 'Rodinhood' Kejriwal on March 29, 2011 at 2:39pm

Eeveryone - my bad, I missed the deadline. Himanshu is doing the needful

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