All about Entrepreneurship, Start Ups, VC Funding & Mentors
Which is the most reliable way to predict traffic/user data for competitor websites?
When starting a company, one relatively important aspect is to obtain competitor metrics (no. of users, traffic, growth %ages, etc.) for several objectives including estimating/planning your own metrics, investment, growth, etc.
I came across several tools including Quantcast, compete.com, comscore, google ad planner, alexa, etc. but quickly found that these are inadequate for many reasons:
- have data only for the big players
- highly inaccurate.
- do not cover the industry I need data on, etc.
It would be great if any of you wish to share your experience with a similar problem, how you worked around it?
Thanks.
Update: I'm looking for experienced people to help me with some approach technique here to figure out the best approximations. I generally try:
- Fine combing the annual reports if I'm studying a listed company (which is rarely the case).
- Googling all online content on the companies.
- Website, company blog.
Is there anything I'm missing? How would you approach the problem?
Views: 278
Replies to This Discussion
-
Permalink Reply by Murtaza Amin on -
I dont think there is any good reliable site doing this, people usually prefer alexa, or for seo is seomoz.com
try and let me know if you find anything.
-
Permalink Reply by Anshoo Grover on -
Thanks Murtaza, I think so too.
I ask this question more as an attempt to understand what are my options given the fact that there are no adequate tools. Is there any method to arrive at the given data by any other means??
I am sure a lot of people face this problem and all those intelligent people must have some tricks up their sleeves.
-
Permalink Reply by Murtaza Amin on
-
lets not talk here, GTalk or Fb pls
add me or lets chat here on the rodinhoods chat option.
I might be of some help to you.
my Fb is murtuzi
Gtalk is murtuzi4u
-
Permalink Reply by Gopikrishna Kannan on -
Its a brilliant question, I also have the same challenge.
You may have to reach out to the marketing services companies like Experian to get that kind of statistical data. But it will cost you a lot. Competitor benchmarking is not widely talked in the media since it is a trade by itself and it come with a charge.
Please let me know if you come across something.
Cheers!
Gopikrishna
tweet @gkrishnak1 | Co-founder - www.smartas.in
-
Permalink Reply by Murtaza Amin on
-
lets not talk here, GTalk or Fb pls
add me or lets chat here on the rodinhoods chat option.
I might be of some help to you.
my Fb is murtuzi
Gtalk is murtuzi4u
-
Permalink Reply by Anshoo Grover on
-
nice website Gopi. Your competitor IMO is Happily Unmarried.
-
Permalink Reply by Gopikrishna Kannan on
-
Hi Anshoo! Thank you :)
Didn't quite get the abbreviation, what is IMO??
-
Permalink Reply by Anshoo Grover on
-
'in my opinion'
-
Permalink Reply by asha chaudhry on -
anshoo... thanks for pointing out gopi's website. it rocks!!!
gopi... i'm always on the lookout for these kinda sites!!!
am sharing with my nutso friends :)
-
Permalink Reply by Gopikrishna Kannan on
-
Oh, thank you soo much folks :), it means a lot...
Asha, thanks for those kinds words :)
Anshoo thanks for pointing it out, please do let me know if you get answer for your problem, i'm also on the same boat....
cheers!
Gopi
-
Permalink Reply by Anshoo Grover on
-
I seriously hope someone gives me a proper helpful answer here or I'll have no other option but to convert my trade to journalism for a while and interview the executives in the companies I want research on.
-
Permalink Reply by Gopikrishna Kannan on
-
I have posted your question in "Quora" will see if i get any good response there....you can also give a try in "Quora" www.quora.com
The RodinStar Post of the Week!
Stay Updated via FB!!
Please like us!!
Follow us on Twitter!!!
Top Content
9 Ideas to use the site!
1. Registration is a click away - via Facebook etc
2. View ongoing discussions and fire up one yourself
3. Have a broader point of view? post a quick blog
4. Have a question? Just ASK! here
5. Want to activate some inquiries? List yourself
6. Have some stuff to show? Post Photos
7. Want to get noticed? Get yourself interviewed
8. Have a presentation that you like? Share it - Step by Step instructions
9. Lazy? Just hang out, Chat, add Friends...
Still messed up? Read the FAQ's
What does 'Rodinhood' mean?
Rodinhood is inspired from Rodin - who sculpted 'The Thinker' and Robin Hood who 'got things done'. Hence Thinking+Doing = Rodinhood.
The best place for enterprising folks to hang out, share,make like-minded friends, get feedback and soak in a pool of vast experience.
© 2013 Created by Alok 'Rodinhood' Kejriwal.
