Replies to This Discussion

Permalink Reply by Snehil Khanor on June 22, 2012 at 3:11pm

No it was not a generic ad then.. I dodnt took a screenshot..

But here's a present screenshot which actually shows Jeans in the title(look at the right side)..
And when I searched it 3 4 months back.. it was placed on top of search results..

http://www.imagebam.com/image/334e4c197676846

Although this link took me to results of "jean india" on site having 3 results.. but my whiteboard search took me to apage where there was "whiteboard" nowhere on the page

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Permalink Reply by Vivek Krishnan on June 22, 2012 at 3:37pm

Well, the whiteboard ad result would also take you to a page which has "whiteboard" related products. As I showed you: http://i.imgur.com/c01u0.png

But its possible it was not the case when you clicked. I agree.

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Permalink Reply by Snehil Khanor on June 22, 2012 at 3:48pm

yup.. I've posted above the whole screengrap + the CTRL+F view too..

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Permalink Reply by Nishant Agrawal on June 22, 2012 at 4:28pm

I don't have intricate knowledge of online advertising or ecom, but, from what I've read 2% - 5% is the normal conversion rate for ecom sites. For disappointing customers, it should fall to below 1%. So, what is the average conversion rate? Some people even claim a double digit conversion rate!

It's not just about having a good brand presence. People should come to respect your brand. All these pesudo-karts floating around on the ecom scene - it does get them notice, but does it get them respect?

If Rakhi Sawant were a company, I'd say she has an amazing brand presence. But is it worth it?

Or maybe I'm just overrating the consumers :D

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Permalink Reply by Snehil Khanor on June 22, 2012 at 4:35pm

LOL for the Rakhi sawant analogy.. :D

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Permalink Reply by Sanjay Shenoy on June 5, 2013 at 12:04pm

I know this is like a really old post but I would like to share my knowledge here. What Flipkart is basically doing is using the Dynamic keyword insertion ( DKI ) option in Adwords ( Google's advertising platform ). 

With this option you can choose to show ads for what the user is searching for. In your case when you looked for white board Adwords will automatically churn up an ad for it and display it for you. Now you might be wondering why would anyone want to do this, especially in this case when Flipkart is not even selling any white boards!

The reason is simple. To create ads for all the categories and products manually would be a long and elaborate task in Adword's backend. Also this kind of ads positively affect the quality score of Flipkart's ads in Adwords. What this does is it reduces the cost per click to a great extent and also cost per acquisition. The whole idea here is to ger as many customers as possible and make them aware of it. 

Using this technique there is a very good chance they are targeting keywords/products which they are not even selling but they are saving a lot of time and money by using and therefore it sets off the negative impact of this technique. Lot of companies use this kind of technique to traffic to their website.

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