So I am looking to purchase a WhiteBorad online.. Lets goOgle it!
The top most paid ad says "Buy Whiteboard online | Flipkart".. Hmm.. FK sells WhiteBoards too.. cool.. Lets buy it from there then..
Why-o-Why is FK spending on these ads when those visits wont get converted any way.. just to gain a visit count??
I understand they might be targeting the keywords "buy" and "online".
But is it the right thing to do??
Where is the intelligence in marketing??
I'm not a marketing ninja.. nor am I an expert on how not to burn ur VC money ASAP. But just from the POV of the user.. what good it brings??
Lemme know if you know.. and also share your views on what could have been a better solution??
No it was not a generic ad then.. I dodnt took a screenshot..
But here's a present screenshot which actually shows Jeans in the title(look at the right side)..
And when I searched it 3 4 months back.. it was placed on top of search results..
Although this link took me to results of "jean india" on site having 3 results.. but my whiteboard search took me to apage where there was "whiteboard" nowhere on the page
Well, the whiteboard ad result would also take you to a page which has "whiteboard" related products. As I showed you: http://i.imgur.com/c01u0.png
But its possible it was not the case when you clicked. I agree.
yup.. I've posted above the whole screengrap + the CTRL+F view too..
I don't have intricate knowledge of online advertising or ecom, but, from what I've read 2% - 5% is the normal conversion rate for ecom sites. For disappointing customers, it should fall to below 1%. So, what is the average conversion rate? Some people even claim a double digit conversion rate!
It's not just about having a good brand presence. People should come to respect your brand. All these pesudo-karts floating around on the ecom scene - it does get them notice, but does it get them respect?
If Rakhi Sawant were a company, I'd say she has an amazing brand presence. But is it worth it?
Or maybe I'm just overrating the consumers :D
LOL for the Rakhi sawant analogy.. :D
I know this is like a really old post but I would like to share my knowledge here. What Flipkart is basically doing is using the Dynamic keyword insertion ( DKI ) option in Adwords ( Google's advertising platform ).
With this option you can choose to show ads for what the user is searching for. In your case when you looked for white board Adwords will automatically churn up an ad for it and display it for you. Now you might be wondering why would anyone want to do this, especially in this case when Flipkart is not even selling any white boards!
The reason is simple. To create ads for all the categories and products manually would be a long and elaborate task in Adword's backend. Also this kind of ads positively affect the quality score of Flipkart's ads in Adwords. What this does is it reduces the cost per click to a great extent and also cost per acquisition. The whole idea here is to ger as many customers as possible and make them aware of it.
Using this technique there is a very good chance they are targeting keywords/products which they are not even selling but they are saving a lot of time and money by using and therefore it sets off the negative impact of this technique. Lot of companies use this kind of technique to traffic to their website.