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Permalink Reply by asha chaudhry on December 31, 2012 at 8:47am

manish,

do you mean a generic noodle outlet or "maggi noodle outlet"???

because nestle already have mobile vans that sell noodles/cuppa noodles by the roadside... at least in goa.

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Permalink Reply by Manish Golchha on December 31, 2012 at 8:54am

Asha, its Maggie noodles only outlets. 

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Permalink Reply by asha chaudhry on December 31, 2012 at 9:00am

manish - let me re-phrase.

maggi is a nestle brand. and franchise owners (in goa) already have mobile vans that sell & serve noodles. e.g. beach road, miramar

to do anything with MAGGI - you would have to open up a NESTLE franchise and i'm sure they dictate what to do and how to do.

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Permalink Reply by Manish Golchha on December 31, 2012 at 9:12am

Asha my friend already spoke to Nestle and got basic approval,  do you think this idea click in Mumbai,  and if yes then which all areas to covered initially

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Permalink Reply by Amar Shah on December 31, 2012 at 11:01am

Well area to be covered would be youngsters hangouts like Bandra / Breach Candy.. next to / outside College Campus...  and late night joints like Bademiya / Ayubs / outside train stations ...

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Permalink Reply by Manish Golchha on December 31, 2012 at 11:20am

Amar, what do you think about morning outside college, afternoon at corporate hub and evening at famous joints

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Permalink Reply by Amar Shah on December 31, 2012 at 11:35am

The best part of maggie is that it can be had any time of the day

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Permalink Reply by Amar Shah on December 31, 2012 at 3:37pm

Visit World Trade center opp main entrance in between the road there is a small stall giving various types of maggies and other snacks.. this is there usually Sunday evenings atleast. 

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Permalink Reply by Manish Golchha on December 31, 2012 at 6:08pm

Thanks Amar will visit this Sunday. 

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Permalink Reply by Dr Saurabh Bhatia on January 18, 2013 at 3:39pm

Nestle sells Maggi packets, which is their end product. A value added service like cooking can be added to it and it becomes a new final product. This is not like selling coke.
I do understand however, that you guys cannot use Maggi word in your venture name or branding activity. Apart from that, there is no nestle approval needed, as per my knowledge.

ON the funny side, in corbett park, near ram ganga river, there is no food joint except a small tapri which serves nothing except maggi and tea. Of course, they write it on a small blackboard to advertise :-)

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Permalink Reply by Ashwin C Parulkar on December 31, 2012 at 3:35pm

Good idea.. I think final dish you serve should taste different than the boiled pack...that will work as differentiated ..to be a reason to eat on such outlet..
But you will end up being franchise for Nestlé and will never claim as brand owners

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Permalink Reply by Manish Golchha on December 31, 2012 at 6:13pm

Yes Ashwin, we are going to do the same. Good point what you have noticed but then we thought if Hyundai Modi can sell cars as a franchisee and become brand then why not we ? Also Maggie is going to be substitute for healthy and reasonable food forever and we want to capture that market. What do you say ?

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