The HubSpots and Kissmetrics of the world have taught us a lot about In-Bound Marketing. At the face of it, it may seem like a tall order. But, is that really so?
The other day I was travelling in Mumbai Local Train and I realized how these principles apply to even seemingly mundane people and events.
At one of the stations an old lady walked into the train, in tow with a huge bag. She…
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