Check out this Domino's menu (Peddar Road, Mumbai):
Do you see what I see??
No?? Got an eye problem?? ( I was told this is RUDE!! )
Go back to the image again. Stare at it, PLEASE!!!
Do you see it now??
Well, this is what I see:
What I see is a brilliant, amazing implementation of irrational pricing, basis pure impulse.
Look at the top of the menu where a 7" Margherita costs Rs. 75.
If you go fo…