I have started a coaching class for school and commerce students. To advertise the coaching institute, i tried pamphlet distribution through newspaper inserts.
However the response was not that great.
Next I tried to distribute the pamphlets through book stores , retail outlets (kiranas) next to the class.
The response was better.
However the best response was when I distributed in front of schools and colleges.
But I have now met a roadblock. The students have a tendency to throw the pamphlets on the road and this resulted shelling out some money to save myself from a huge fine. Though I am not sure, if there is a penalty for this.
Can you pls help with some innovative ideas to help me market the coaching class. Also – is pampleting against the rule. I clearly believe that the city should be kept clean and if my activity results otherwise then should be prohibited, but I am not sure if the penalty that was charged is as per the rule book.
Added by Alok (Basis Additional info requested):
Reply by Hardik Khanna
My coaching class is called eStudy Tutorial. The class is targeted to 5th to 10th standard students and Commerce (BCom, BBI, BMS, BAF.etc.).
Location: Andheri East , near Shere Punjab club.
Duration since start-up : 3 months.
Number of students: 10
Have got e-content from LearnNext to teach students.
There are issues I am facing with Marketing – especially Pamphlet distribution:
1. Paper inserts does not give good response.
2. Distributing in front of schools and colleges is prohibited.
I have to get students quick since post 1-2 months, almost all would have taken tuition somewhere.
The strategy that I have applied is as follow:
In this location (Andheri east) there are lots of home tutors (generally lady teachers) who teach 10-15 students at their homes . I have tied up with one of these teachers who gets her students to teach in my class.
This has helped me to quickly startup my class. Any new student that I get, the teacher and I do a 50:50 share of fees.
This has helped me save from paying teachers on hourly basis-which would be unaffordable in current scenario. (Note: in almost all classes the teachers are paid on hourly basis)
Now the challenge I am facing is to get more students.
There are 5 schools in 1 km range , 1 commerce college (Tolani Commerce College) less than 5 mins away from the class.
I am not sure on how to tap this market.
Please guide me on this.
First Published on: Jul 8, 2013