Alok’s Posts

Why I don’t care about what I wear. Why I open doors for people.

Story 1 – What I wear.  In or around 2004 , 2007 one of our Companies – Mobile2win  Games2win was growing fast and needed VC money. Neeraj Arora of Go...Read More

Advertising is that Girl who flirts with you, but never marries you.

image source How many times has a girl broken your heart? Once, twice, lost count? Did you find the ‘perfect girl’ – the one you could spend your life...Read More

How to Price what you Sell?!

For quite a few months now, I enjoy toying with topics that intrigue me and over the odd weekend try to convert them into simple PPTs. Pricing has alw...Read More

ESOPs for Startups by Rodinhood

Esops can change your life. They are probably the most valuable contribution that Startups make to the lives of employees who suffer low salaries and ...Read More

The 2% of Everything!

Yeah!!! Here’s another piece I wrote for the holy Brand Equity of the Economic Times that appeared today!! Full produced article after the image...Read More

Selling Ice to an Eskimo…

My column in the January 2014 issue of the Entrepreneur magazine:    Let us assume that the two of us are wannabe entrepreneurs and have invented a re...Read More

Getting salaries structures wrong and paying the price for it…

This morning, I read how Google gave away so much salary and bonus money to employees in it’s self drive car business, that they simply quit hav...Read More

Why can’t Founders get along with the CEOs they appoint?

What can’t founders get along with the CEOs they appoint? What goes wrong? I’ve been thinking about this deeply. My views: 1. The founder ...Read More

Which are the best ways to destroy a startup? Check out these ideas!

It started with a terse update of mine on facebook and other social media sites where I asked “Which are the 5 best ways to destroy a startup...Read More

Why do Companies try and cheat their Customers?

I recently came across the epic post in the Wall Street Journal about how Hotels were rigging guest room thermostats and I instantly connected with th...Read More

What they don’t teach at the Art of Living… An insider’s story

I began my journey with the Art of Living in the year 2000, so it’s my 17 year association with the organisation. A confession : In my heart I a...Read More

The 22.75 strange things I learnt in 2016…

My 2016 was dedicated to learning strange things. Happy to share them with you! 1. Anything sells. There is a buyer for anything The citizens of the a...Read More

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