I can guarantee that you must have seen an online ad (either on facebook, youtube, google etc) to learn Digital marketing.
There seems to be a huge wave of learning digital marketing in India.
You can see the increasing interest in DM just by looking at this image:
Being a digital marketer with 7+ years of experience, this brings a smile on my face.
But, honestly, I am disappointed.
Not because of this wave, or the sudden rise in interest, but rather the quality of the content of these courses.
Well, people have utilized this trend and have opened up institutes that are charging upwards of Rs 60,000-70,000 for a 3-month course. And then they guarantee a job as well along with it.
All this is far from the truth.
These are all just fake promises and are a get rich quick scheme.
Last year, I wanted some digital marketing interns for my company and I hired a few of them from these institutes and I was utterly disappointed.
Majority of what they were taught was outdated and used to work in 2010 but now in 2018, almost 70% is rubbish. This was not the case for one institute, but we had students from almost 5+ different institutes. A couple of them were from the biggest names in this industry of teaching digital marketing.
Looking at the success of these institutes, many smaller players have also emerged in every tier-1 city and have started offering the same course at a much lower price like 20000/-. They are also claiming that every student will be helped in getting the job.
Honestly, this was my biggest motivation to start building my digital marketing course but for FREE :). Yes, the same course but for free. This will be to close all these institutes and give the students the real knowledge and strategies that actually work in 2018.
I sincerely hope that either these institutes update their course curriculum and at least be honest in what they are teaching.
As of students who are reading this article or are thinking of paying such big amount to these institutes, please dont do it. It is not worth it. The same information can be acquired for free from the internet.
Recommended read: is digital marketing a bad career choice
How much is the salary of a Digital Marketer?
This is the most common question I get asked and no can give a correct answer to this question
The process of becoming a digital marketer starts from gaining expertise in one of the verticals like SEO expert, Email marketing specialist etc and then when you know about all the verticals, only then you become a digital marketer and get a position like digital marketing manager in any company
The starting salary of any beginner digital marketer is in the range of 15-25K depending on his skill set and interview performance.
Should I learn Digital marketing?
This is a skill which I feel that every person should have.
You will learn about the psychology of people and what drives them to make a buying decision.
Your job is to get more customers for a business, and for that, you will first need to find the place where these customers congregate and then show them the right message to build curiosity about the brand/product/service you are promoting
For me, this is the most fun job, but for others, this can be equally boring. But as an added skill in your resume, this will definitely help you in most sectors.
If you have any other question regarding digital marketing courses, jobs, career etc then feel free to mail me at firstname.lastname@example.org or comment on this article. I will be happy to help 🙂