Walk into any large media buying agency in India, and you will treated to a catwalk of some of the most beautiful girls you have ever seen! Some strolling in, others walking out and a bunch just waiting at the reception to be called into conference rooms…
Please appreciate that I am not making a perverted or sexist remark here – I truly appreciate the beauty that surrounds when I wait on those media agency sofas and wonder why these heavenly people haven’t become models or actresses or chosen any other exalted professional that leverages their good looks.
Instead, they have been hired by the biggest and best Media Houses to SELL MEDIA.
– Do old, grumpy, tough to crack and hard to convince MEN soften when they see Sexy, Good looking Sales ‘chicks’ selling to them?
– Is this a real world ‘money cant’t buy’ gratification for them? To enjoy the soft pleadings and persuasions of young damsels urging them to buy a page in a magazine that has no proven readership or spots on a channel that is off the TRP charts?
– Does it temporarity (and mark the word temporarily) make them forget the rigors of media buying metrics and hard numbers and just make a decision on ‘gut’…err…emotion?
Let me take of the silly lid and ask – DOES SEX SELL?
My personal belief is that it sometimes does take a deal a bit further, but then it STOPS there. Or let me even more candid in stating that maybe the Company does get one deal, but repeat business stalls UNLESS there is a real ROI involved. I am sure others have a different experience.
Also, the fun happens when the media buyer is a WOMAN! I wonder if astute media women buyers get PUT OFF by Chicks (who look better and sexier than them)
Even better – do they succumb to cute looking ‘Toy Boys’??
What has been your experience in your domain in using Sexy, Good Looking People to SELL whatever it is that you are selling?? Do you think it is demeaning to people to be leveraged for their personal appeal in this way?!
Ps – I am NOT a sexist or someone who doesn’t respect women and girls – Its quite the opposite!