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Alok's Posts / Startup

Do Sexy, Good Looking Chicks Sell Media Better?

Walk into any large media buying agency in India, and you will treated to a catwalk of some of the most beautiful girls you have ever seen! Some strolling in, others walking out and a bunch just waiting at the reception to be called into conference rooms…


Please appreciate that I am not making a perverted or sexist remark here – I truly appreciate the beauty that surrounds when I wait on those media agency sofas and wonder why these heavenly people haven’t become models or actresses or chosen any other exalted professional that leverages their good looks.


Instead, they have been hired by the biggest and best Media Houses to SELL MEDIA.




– Do old, grumpy, tough to crack and hard to convince MEN soften when they see Sexy, Good looking Sales ‘chicks’ selling to them?


– Is this a real world ‘money cant’t buy’ gratification for them? To enjoy the soft pleadings and persuasions of young damsels urging them to buy a page in a magazine that has no proven readership or spots on a channel that is off the TRP charts?


– Does it temporarity (and mark the word temporarily) make them forget the rigors of media buying metrics and hard numbers and just make a decision on ‘gut’…err…emotion?


Let me take of the silly lid and ask – DOES SEX SELL?


My personal belief is that it sometimes does take a deal a bit further, but then it STOPS there. Or let me even more candid in stating that maybe the Company does get one deal, but repeat business stalls UNLESS there is a real ROI involved. I am sure others have a different experience.


Also, the fun happens when the media buyer is a WOMAN! I wonder if astute media women buyers get PUT OFF by Chicks (who look better and sexier than them)


Even better – do they succumb to cute looking ‘Toy Boys’??


What has been your experience in your domain in using Sexy, Good Looking People to SELL whatever it is that you are selling?? Do you think it is demeaning to people to be leveraged for their personal appeal in this way?!




Ps – I am NOT a sexist or someone who doesn’t respect women and girls – Its quite the opposite!









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  1. @Alok and Jyoti,


    Actual sales or transaction team comprises of young personnel mostly from early to mid twenties. These age group has their own energy and sexiness.Buyers are generally from later ager groups who miss their twenties.


    So I believe it is not about ‘Does Sex Sell?’ It is about being sexy (attractiveness and attitude).If you talk about large media buying agencies, industry works on glamor and glitz. So a simple girl working there in sales will become ‘chick’,  while a ‘chick’  working in small/medium trading business will become ‘behenji’.


    Also being all thing equal (including real ROI) a girl (not just glamorous or beautiful) will sell better than a boy.



  2. Why such Masala with no content, Alok?

    You have done so much better when you do write informed posts or the one’s based on your own experiences.

    Regarding the topic itself, you are just stating the obvious. In enterprise sales where the buyer’s (Business/Marketting owner) ass is on line , he does not usually have the liberty to make decisions based on emotions / his libido. He can obviously make small favors here and there but that’s abt it.

    Beauty or sex as you put it should surely help you reach / connect to the person faster. Which is probably why media agencies hire so many of good looking people in lead generation or direct sales but then your product has to be kickass to make a difference (again stating the obvious, but that’s what the post is abt right?)

  3. Sorry if you find the content ‘Masala’ but this is a very important discussion IMHO.


    So many start up’s are servicing media agencies and they are really trying hard to SELL.


    Why should every discussion be about thermo nuclear systems of pneumatic designs?


  4. In the beginning, beauty does attract, but it the real thing and over-all after sales servic, which will bring the repeat and future longtime business unless it is Bollywood where glamour and beauty can reign supreme, as Jyoti has said.

  5. For the startup owners who want to just bank on good-looking chick, may be they consider being ‘pimps’ at least they would ensure Roi to customers my 2 cents on sensasionalism

  6. I am part of one of India’s biggest media agency (though I m in the BTL division ) and i see such people everyday, waiting at our reception & the entrance & this question, and this is THE Question I myself have been wondering since a long time….(U can even make out by their dressing that if they r from vogue/Cosmo type publications or from channels )


    My perception about media selling has always been that media is bought by the planners because of the RELEVANCE/TG /TRPs/ etc…But seeing these Guuci clad girls, they have given a new defination to the same.

    So I am also very interested to know from a Media Planner/Buyer, is that do they really buy media from a sexy looking chic, even if that media has no relevance to their client’s media plan ?


  7. Yes, I agree with Jyoti. It is an attractive way of bringing you the customer, but for long term business, it won’t work.

  8. I doubt. What is the value-Add even if the buyer gives the business to a hot selling chick. The game ends with Drooling any which ways.

  9. This is going interesting and wish to see more replies on it, as my experience is Identifying customers needs proactively and giving best service works out better as you are already connected with the customer if you have understood the requirement. But this discussion definitely has meaning in the current scenario and time to come.

  10. this surely is the mindset of the industry. personally I haven’t applied to jobs which are biased tothewards hiring females. this is one experience i’ll share … few years back, onida had this opening for product head to which I had applied. incidently I was the only female short listed along with a guy. both of us reahed the last level. I was near closure until the hr came up and said…this post hasn’t been occupied by a female..thus the mgmt was hesitant. this one surely blew me off.

  11. Yes, I agree with Ms Dave, that in some companies, as in one I was employed, there is a prejudice against women, as it was a manufacturing company and there was a general belief that women won’t do so much hard work and may be a distraction. But in other places, even in  IPL match, cheer leaders are there only for their beauty.  There was a joke in our company that all the employees went to the manager and asked to appoint a beautiful girl as steno. When the manager replied that she did not know how to type, one of the stenos said that all typing work will be done, u only give appointment to the beauty. 

  12. Yep…..its a fact that “Females” do much better business than “Men”..but as Kinnari mentioned…could be a mindset….and then lets turn the tables…

    what about guys who look super magnetic…with V shaped physiques…all face & body contours altered at salons or wherever…..and then go to sell media…?? !! ??..and thier customers maybe the handsome guys too ,…..and attractive females….so a couch exists there too ??…….& hence guys too sell media well enough in many of the “wayS” :)……its that the only medium of selling media ??….a million $ question…..i think…both are hand in glove…mindblowing looks with mindblowing brains..can make you sell anything under the sun……..


  13. True, there are male Macho men, but the number is much less. Looks can only attract initially and the quality of product and after sales service ( or customers delight) will be the sole criterion for long lasting business.

  14. Hi Krishnan

    It was direct on the female gender..hence the same way guys also can sell media……but at the end of the day…’s only QUALITY” that matters….

    ..and….not all females who are attractive and preety use their feminity to do business….:) !!!am sure you agree to this…!!


  15. I guess , i have 2 different opinions on this topic. Before that , i must congratulate you for having the gutts to touch this topic.


    1. I used to head sales for 2 very large Internet organisations selling online recruitment solutions to leading corporates across the country. In both the organisations, we had a 50:50 ratio scene when it comes to male and female colleagues. I’ve noticed that 70% of the top sales professionals were girls. Most of them are quite intelligent and hardworking 


    2. Now, there is this other category of female professionals that I’ve met in the Media space [ Online and Offline media space]. After 10 minutes of conversation , i always figured that most of them cant do the basic maths of square root of 16 . I guess, this is an extension of the advertising agency culture of Mumbai. Its quite weird to see jobverts for sales professionals for even dotcoms with a tag “only female candidates apply” . I guess, there is a wrong assumption that an attractive girl can sell media easily and this surely has originated from the Mumbai Advertising Mafia’s perversion.


    PS : I know i stand a serious risk of being branded a MCP or something. But , i think i need to be honest in saying that most of the women sales professionals in the media space have below average IQ and are extremely pretty.


  16. Let’s turn your question on its head and look at two aspects of this conundrum you face : Clutter and Merit.

    1. Clutter: You noticed these ladies, right? So you separated them from the ‘others’ on the basis of looks. You actively did so before connecting them to their vocation. Looks do matter, as humans are animals who are wired to appreciate the “Golden Rule” of nature’s design.
    2. Merit: Do you favour – materially speaking – good looking entrepreneurs who ask for you to mentor the and do your investors appreciate your looks over your work? Or is your question assuming implicitly that Good Looks = Success in the media industry? If your answer to the first question was Yes and the outcome of qn 2 is Yes. Then you can assume men are shallow animals and that men in media are shallower still?

    As to whether this is a sustainable ploy – I’d hate to abuse the word strategy by employing it in this context, for logging business, no it isn’t. Are there exceptions to the rule, of course there are, and our industry, as much as others, will offer such exceptions as celebrated examples. Heck, even the IMF isn’t above board on this front!


    So the big question is, how does one measure good looks and once one does, should one not employ good looking people in front-line business functions? Should their good looks be turned into a disadvantage for them?


    Your observation also assumes, implicitly, that these individuals are aware of the reason – if it is indeed the reason, they’ve been employed and are appreciative of that fact. Would any professional want to be leered at? Nah! I don’t buy that. We’d be better served is we didn’t fuel the stereotype and treated these individuals like we;’d treat any other professional, on merit. And I am sure they’d appreciate that as well.


    Just my humble opinion.


    I think the good looking chicks will just make your wait at the reception a little more bearable – so from that perspective every office should have a few good looking men and women around ! 


    Once you cross the reception, you should refocus and mean business ! what should ideally catch ur attention is innovative ideas – irrespective of the brain they come from – man/woman ; ceo/receptionist – doesnt matter !




  18. Attitude matters lot,A guys who knows objective very well wont fall in this trap atlas everything is business, If you buy it for premium just because you saw some girls they Impressed you to buy it because of their looks,In the end its your loss their profit

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