Kya hai yeh Halla Gulla?
India’s 1st dance along musical edutainment. Think addictive music, signature dance steps, Hinglish lyrics with a sense of humour and production quality that gives Indian kids what they deserve — the best!
Indian kids(and parents) are seeking something new….a genre of edutainment that belongs to them, something that’s foot tapping like Bollywood, quirky like the cartoon characters they love and addictive like chocolate. Stuck between the lakdi ki kaathis, chaar bottle vodkas and poor nursery rhyme animations online, they await a revolution!
Imagine school annual days and kids birthday parties and events, starved of upbeat kid friendly music having something parent-approved, educator approved and child approved to make some shor, seekho more!
Who is the target audience?
Indian kids and kids of Indian origin worldwide aged under 8. Secondary users would be pre-schools.
Who are we?
Advertising and edutainment professionals, now with kids, seeking to bridge a huge need gap. We are joined by a fantastic almost overqualified team of music professionals including ethnomusicologists and music producers and sound engineers. And all content is kid approved before it goes into production.
(For press reviews of my previous work, click here)
What medium is the content for? Is it free?
It is created for the digital medium. We would prefer it to be available FREE on YouTube or on TV.
*The video has not been released online yet. Please inbox me if we can synergize in some way, and we can make a video available.
Is the content only music/dance-along videos?
Yes and No. The dance-along videos can stand as a product by themselves. However, there’s a host of segmented videos that teach concepts from pre-school to under 8’s what they would be taught in a boring way in schools. Inclusions are also digital worksheets. We are essentially about fun learning.
Has anyone done this before?
Yes, and with great success! The Wiggles in Australia, who are now a worldwide phenomenon.
What’s the challenge?
How to convince brands/sponsors to invest it it. What’s in it for them?
Any other ideas from the super smart Rodinhoods to pitch this product experience.