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How to make readers tweet your content 63% more.

kkirank.me

It was on Justin Wilcox’s marvellous website called Customer Dev Labs that I first saw some sentences Twitterized.

WTH is Twitterized?

Twitterize: Dressing up key sentences in your blog post so readers can tweet them instantly.Tweet this

Like that.

Why Twitterize

Typically, we put sharing buttons at the side or bottom of the post.  Like this.

kkirank.me

There is some default text attached to those buttons (like the title of the post), and the un-shortened link to the post. Like this.

Twitter Text

But let’s say you’ve said something important in your blog and your reader reckons that is what she’d tweet about, instead of the title of the post.

In order to do so, she has to shorten the link to create some space, and type in the sentence again, or at least copy and paste it. Now imagine doing all this on the mobile phone. How many of times out of 10 you reckon your reader’s going to do that?

What if instead, you did all that hard work for your reader? What percentage increase in twitter shares would you get?

I got a 63% increase for my blog kkirank.me. Yes, I discovered from experience that –

This simple hack can make your readers tweet 63% more.Tweet this

If you have tens of thousands of visitors every month, the Reach and Return from those tweets could be massive. And the cost ZERO.

OK, not zero since you need invest some time in doing this.

So, here’s how you do it

And here is the code to dress up your tweet on your site.

<div>Your tweet text goes here<a href=”http://the_ctt_shortlink_goes_here target=”_blank”><img class=”size-full wp-image-1570″ src=”http://i2.wp.com/kkirank.me/wp-content/uploads/2014/08/twitter-bird-small.png?fit=900%2C900″ alt=”Tweet this” width=”25″ height=”25″ />

Don’t know what this is? Watch the video above.

Two tips that’ll increase efficiency

I mention two important tips in the video. I will reiterate them here.

 

Don’t surprise the reader

The text that goes out as a tweet should not be different from what the reader intended to share from your post. Otherwise, the reader will re-think about sharing it.

It helps to –

Treat your readers like shoppers. Give them the fastest way to tweet (shop).Tweet this

Now go ahead and click on the twitter bird. You see how the text above and in the twitter box are almost alike. If you felt like sharing this, the tweet text doesn’t surprise you.

On the other hand, if this hasn’t motivated you to share it, then having a different text altogether will most certainly not.

Land the visitors in the context

The second thing to remember is when someone reads the tweet and clicks on the link in the tweet, make sure you land them in the vicinity where that particular text appears in the post.

Since what is tweeted is not the title of the post but a particular sentence in the post, the sooner your visitors see the text that brought them to the post, the more they are likely to get hooked.

I explain this point in the video above at 0.50s onwards.

Conclusion

I hope this twitter hack is useful. If you try this, please come back here and let others know how this or some other twitter tip has helped you get more on Twitter.

About Me:

Founder @parallelo_app. Formerly @crowdnub and Google.
Parallelo Lite is a delightful Chrome Extension that lets you easily present documents remotely without the need for things like Webex.

Get it now.

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Found this article useful? Do read 

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12 Comments

  1. kiran… thank you ever so much for breaking down this twitter hack into simple steps for all of us to follow.

    the video really nails it. 

    this is on my homework list. i intend to use this from now.

    #gratitude

  2. You are welcome, Asha 🙂

  3. Kiran,

    This is very helpful indeed. Thanks for the detailed how-to video 🙂

  4. Happy to know that Abhik.

  5. Cool thanks Kiran for this trick, I made a super trick out of your trick. As soon as I type tw I get a dialogue box asking for tweet text and another one for the URL.

    How to get all this? I use phrase express a text expander tool for that, you would need to install it.

    1. Create a new phrase say tw
    2. Paste your trick in phrase content <div>Your tweet text goes here<a href=”http://the_ctt_shortlink_goes_here target=”_blank”><img class=”size-full wp-image-1570″ src=”http://i2.wp.com/kkirank.me/wp-content/uploads/2014/08/twitter-bird-small.png?fit=900%2C900″ alt=”Tweet this” width=”25″ height=”25″ />
    3. Use insert manual input component and replace Your tweet text goes here with #input with option of input is required as must
    4. Again Use insert manual input component and replace http://the_ctt_shortlink_goes_here with #input

    Done – next time you will type tw you will get the super trick.

  6. Kiran, tried doing this for my website. And it comes on the website also just fine. But had an issue with the page manager – the body section becomes blank, even when I click on the “Source” button. Even though the article shows on the website and the tweet symbol is also working. Any idea why thats happening, I am not able  to make any other edits anymore…… unless I repost the content…

  7. Soumya, I am no expert but I can have a look at your website.

  8. Arun, really cool trick. Most useful for those that don’t want to handle HTML.

    I use a Mac and I realized that phraseexpander is only for windows. But I found other options for Mac in this article.

    http://lifehacker.com/5749631/the-mac-text-expansion-face-off

    Thanks for your suggestion.

  9. kiran… the bottom part of your post got a bit wrecked. sowrie!!!

    🙂

  10. Ha ha…I don’t mind it at all.

  11. That’s one sweet trick mate. Thank you for sharing. Bound to help each and every blogger.

  12. hey kiran,

    i really want to feature this post in my #epicshit box on the homepage – pls fix the images naa?! they seem to be broken 🙁

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