Remember the good old Maruti Ad ??
Here have a look at this video.
“For a country obsessed with mileage” Maruti hits the right chords.
So correct. The country is obsessed with mileage, value for money and price over service. For us, Its Price first and then the rest.
Let’s talk e-commerce (Flipkart actually)
Flipkart the poster boy of Indian e-commerce, redefined the e-commerce by its service. Kudos to them. They’ve been the best in consumer delight, and why not when they offered huge discounts, quick delivery, replaced your items even after a month’s use and all that at VC their own expenses.
But yeah, a delighted consumer 🙂
Things changed in last two months – when Flipkart decided to move towards profitability and started reducing the discounts and most of the products featured now are at raised prices (compared to past).
Consumer delight service continues (Kudos to them again !!) with the belief that the old happy consumer will continue buying the services (now, a little expensive though) happily.
In the past Flipkart has mostly been at the top of the list among the price comparison sites for offering the lowest prices. They’ve been a major contributor in the commissions to these sites as affiliate commissions, for driving their sales.
But few days back, they’ve changed their terms & conditions and do not allow price comparison sites as their affiliates. Are they suspicious on their own belief ?
[Image: Screenshot from http://www.flipkart.com/s/affiliate/terms]
Back to the Prices
Price matters, and the Flipkart has become more expensive than other e-commerce players in most of the products.
I was looking for the new Samsung galaxy S3, and here is the difference I found between Flipkart and Zoomin. That is almost 2000 INR.
I am just curious to know –
Will you Flipkart it, when you can actually BUY it (for much lower) ???