Share This Post

Startup

Lights, Camera and Web!

Every time I got a call from a friend asking me where and what do we plan for dinner, I logged myself on to Burrp.com or TimeOutMumbai.net and checked for restaurant reviews and listings to help me figure out a quite dinner or a lousy drink session with friends.

 

However, every time I wanted to check out a new place, I was always paranoid for the fact of the ambiance till I din’t actually settle down there. Later, the Image media evolved helping which gave a completely different picture.

 

One question always ticked my mind, “Can I experience this place before I go there?”

 

Then I decided to mix my digital and media experience to churn out an Idea. The one that can actually give you an experience of being in a place without being there!

 

There were a lot of people out there doing videos for corporates, but no one for this segment. I decided to dig further. 

 

I found, the cost of these corporate videos was 500,000 onwards. But as a retail consumer, I will still like to have a look at the place where I will be or the product that I will buy. For an obvious fact, such money can not be invested by the retail segment to showcase their company / product / service.

 

So I decided to start something like a corporate video for SMEs. Before I could go ahead, the only thing I had to keep in mind was the cost. Then, after a couple of years of research and burning my fingers, I cracked it!

 

I can make a corporate video for the SMEs for a cost of Rs 25000. Trust me, its true. Just Rs 25000/-

 

What all can we deliver in Rs 25,000? 

 

The following:

 

  • A video film (Short Movie) from 3-7 minutes covering
    •   Introduction about your company
    •   Your company setup
    •   Your key personnel
    •   Your location / office
  • Introduction about your products / services
    •  Coverage of your product / services catalogue
    •  Coverage of production of these products
    •  Coverage of past achievements
    •  The roadmap for the company
    • Interviews with Directors / Owners
Plus, for some more peanuts:-
  • Web Presence
    •  Your company profile will be uploaded to major websites such as YouTube / MySpace etc
    • A distribution across social networks like Facebook / Orkut / Digg / Twitter etc
    •  A monthly report of the performance of you company video profile
    •  10 DVD copies of your video profile
  •  A free listing in our SME classified section

So this did not end here. Along with the video, I decided to also do a dedicated targetting offline and online. For example, If a spa wants to advertise their video, they can do so city specific, area specific, mobile operator specific, mobile handset specific at a cost of around a rupee for 2 views.

 

The vision here is, when you search for a place on Google, along with the map and reviews, It should also show you the video of that place. This will later be succeeded by mobile.

 

Have a look at our sample videos:


Comments

Share This Post

4 Comments

  1. Good Stuff, Please mention how can someone interested can get in touch with you.

  2. Thanks Himanshu.

     

    You may get in touch with me at neelesh.pednekar@gmail.com or 9920347783.

     

    The website is still in the WIP stage, shall be live within a couple of weeks.

     

    Cheers!

    Neelesh R Pednekar

  3. Hi Yatin,

     

    The shoot wraps up in not more than 3 hours and video post edit is delivered to the client within 3-5 days (typically we commit 15 days but our average turn around time has been 3 days).

     

    Thanks and Regards,

    Neelesh R Pednekar

  4. One more client video:

Comments are now closed for this post.

Lost Password

Register