We were working on something new. It’s www.cinestack.com positioned as a Legal Movie Download cum free movie repository. People would be given Movies for free and via a P2P based download mechanism.
The main thing to note is that the whole revenue generation model is based on ads – web page, pre-roll, mid-roll, post-roll and brand logos inside movies (in the non-viewing area). In short, we would be targeting the market of piracy – 70-80% people who presently consume pirated material.
A few things that I got from people were –
1. Limited measureability – Apart from the download count and FB data, we don’t have a mechanism to track the file (and hence, ads) after download.
2. CPM based selling would have to be done (as in Youtube, Metacafe) which, with a limited performance tracking, may be futile.
3. Traditional media should be a better option given the fact that TV can’t count or target users but we can (FB data, IP addresses etc.). Also, traditional media bulk selling would be much more profitable than CPM based selling.
Was in need of advice and insights regarding this.
Thanks a lot,