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Red Herring Top 100 Asia – To go or not to go is the question

A relatively young company wanted to know if the Red Herring Asia Top 100 awards are significant enough for them to fly down to Hong Kong to make their presentation in the Finals. Upon giving it a thought, I had mixed feeling and thought I would share the question here (I am sure there are quite a few companies represented here who have won this award in the past).

The company in question isn’t a Startup any more; I would call them a young company. They have around 60 employees.

For the uninitiated, The Red Herring Asia Top100 awards works in the following way:

Step 1. You send in an application with relevant documents

Step 2. Someone from the Management team does a phone ‘interview’ with the founders

Step 3. You download a template, prepare a presentation and fly down to Hong Kong, (They have a conference and you have to pay to attend this conference)

My questions here are:

1. Did any of you’ll who won this award find any value in it? Did it add to your brand image of boost customer confidence?

2. Should a young company consider pursuing awards like these? Do share your thoughts.

P.S. : On a philosophical level this could be interpreted as “How important is external validation for internal goals” πŸ™‚

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7 Comments

  1. Profile photo of Alok Rodinhood Kejriwal

    Waste of time. Waste of time

  2. Profile photo of Alok Rodinhood Kejriwal

    I just got a call from them for Games2win

    Refused to go to HK.

    Said bye bye to them!

  3. Profile photo of Nameet Potnis

    Thank you. Thank you πŸ˜€

  4. Profile photo of Milan Bavishi

    i like the ‘P.S.’ part….Β  πŸ™‚

    Β 

  5. Profile photo of Nameet Potnis

    Me too πŸ™‚

  6. Profile photo of yuvraj wadhwani

    Next time they call you.. tell them.. “No no.. i’m sorry to tell you that your company has not qualified to win the Rodinhoods 100 Asia Award.. better luck next time!”Β 

  7. Oops, I just came across this after Alok Sir sharingΒ http://therodinhoods.com/forum/topics/saying-no-to-red-herring-no-no-no on FB.

    Now I know, The Red Herring Top 100 πŸ˜‰

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