I have recently (1 month ago) launched an online learning portal called www.learnguru.in with a friend. The main objective of the portal is to provide an online learning platform in the areas of Management, Leadership, Strategy, Human Resources and Organizational Behaviour to young students/young professionalsin the 18-35 year age bracket who would typically not have the time/resources to attend a business school.
While we have around 70 courses and programs and have only recently started marketing the portal via Facebook, email campaigns, tie-ups with youth brands that have an India – wise presence, we do realize that there are some challenges, such as:
1) Online education being a new concept in India. People still prefer the touch and feel of a teacher/classroom.
2) Not having a tie-up with a university. We offer a certification from LearnGuru, but don’t have a tie up with an actual university as such.
3) Free online courses being offered by some of the Ivy league colleges.
Inspite of these challenges, both me and my partner feel that there is a potential for creating an online learning platform as India is a vast and diverse market. We wanted to get some advice from the forum in terms of any marketing ideas/suggestions, etc.
We are also open to bring on board a person who believes in our concept and has experience in marketing of online products (preferably education). If you are interested or know anyone please email me on firstname.lastname@example.org