Abey John
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Abey John's Discussions

The Next Big Thing - Don't Lust After The Glory, Lust After the Story
4 Replies

I have a writer friend.  This guy really has the chops to write a bestseller.  There is only one thing…Continue

Started this discussion. Last reply by Abey John May 12, 2013.

Internet Marketing = Traffic Generation + Conversion Optimization
86 Replies

Awarded the…Continue

Tags: adwords, media, social, ad, networks

Started this discussion. Last reply by Ssandeep B Teraiya Jul 22, 2014.

Deal Alert - Fund this Baby for Superfast Internet Connections

This more of a repost than an actual post but I thought all you digital entreprenuers at Rodinhoods will love this deal.  Connectify Dispatch is a Kickstarter (crowd funded) project that is creating…Continue

Started Aug 30, 2012

Creativity and the Entreprenuer
7 Replies

If you want the definitive toolkit* to creativity you need to read Zen and the…Continue

Started this discussion. Last reply by Abey John Jul 3, 2012.


Abey John's Page

Latest Activity

Abey John replied to asha chaudhry's discussion ASK ABEY ANYTHING About Internet Marketing!!
"Hi Prezen, When you say 'scale rapidly' what exactly do you mean? With a 15k monthly spend your best bet is go to offline.  Flyer inserts in newspapers is what I think would work best for you at this stage.  You'll need to…"
Mar 19
Abey John replied to asha chaudhry's discussion ASK ABEY ANYTHING About Internet Marketing!!
"Gunjan, my apologies for the delay in responding.  To track social media sharing its best you use a third party tool like something from http://www.agorapulse.com/.  Tracking social media shares can be tricky and as far as I am aware…"
Mar 17
Abey John replied to Saikat Sengupta's discussion Select Keywords Wisely - Let's Brainstorm on Keyword Research
"Saikat, unfortunately the only tool is the one between our ears and actual tests. For example a truism that plurals are info queries and singulars are transaction queries, in general.  But that need not be true for every industry and…"
Feb 2
Abey John replied to Saikat Sengupta's discussion Select Keywords Wisely - Let's Brainstorm on Keyword Research
"Excellent stuff.  In addition to the above I would also recommend that you group keywords based on the sales funnel.  At a broad level the search continuum can be divided into three: - information queries: These are keywords where users…"
Jan 30
Abey John replied to asha chaudhry's discussion ASK ABEY ANYTHING About Internet Marketing!!
"To boost organic visits "go social da" :)  Have a facebook page and get every NRK to like it. :) Have a G+ page and get every mallu software coder to like it and engage with it  :) G+ will get you faster google luv.  Have…"
Jan 28
Abey John replied to asha chaudhry's discussion ASK ABEY ANYTHING About Internet Marketing!!
"Hi Roshini, Sorry for the looong delayed response.  I somehow missed the email alert from your post.  Now to answer your question: Facebook and Google are both relevant depending on your audience.   Facebook: great for branding and…"
Jan 28
Abey John replied to Prajyot Mainkar's discussion Into the Web Analytics War Room: Achieving More than ‘what matters’ using Visual Analytics
"Great intro Prajyot.  Could you add links to all the articles or maybe create a bitly bundle and update that as you keep writing.   Heatmaps is something that I've yet to wrap my head around and this intro lays it out nice and simple…"
Dec 9, 2015
Abey John replied to Siddhanta's discussion Social Auth -- Yes or No?
"Sorry no dont have any data on that.  But in my own experience for sites that I trust I tend to use social auth as logging in does not require me to remember the password for that specific site.  "
Nov 3, 2015
Abey John replied to Siddhanta's discussion Social Auth -- Yes or No?
"The bottomline is this: Sometimes it makes a lot of sense, and other times it’s just not worth the trade-offs. But don’t use them because they’re on every other popular app. Use them because they serve a purpose for your…"
Nov 3, 2015
Abey John replied to VISHWESH IYER's discussion What makes a Startup successful? Tell us to win a FREE pass to Startup Capitals Conferences!
"My two cents: single biggest factor is to connect to your core audience and consistently deliver an experience that satifies their itch. You can run a gig with shitty customer service etc if you can satisfy the core itch. Where startups fail is in…"
Oct 26, 2015
Abey John replied to Amit Panchal's discussion Digital Marketing for Startups & Entrepreneurs
"Amit, good overview. I have a problem with slide 11 though. - Directory submissions only to relevant industry directories that are actually maintained by a human. - social bookmarking and article submission are dead - free press releases are a…"
Oct 5, 2015
Abey John replied to Alok Rodinhood Kejriwal's discussion A ready to use Template for pitching your Business for Funding!
"Alok, thanks for putting up this template.  Saved me hours of scratching my balls and wondering how to structure a pitch.  And without getting too mushy about what you've done for us here at rodinhoods: I am grateful.   "
Sep 7, 2015
Abey John replied to asha chaudhry's discussion ASK ABEY ANYTHING About Internet Marketing!!
"Rakesh, for new customers in short term, FB will be very difficult.  The fan page however gives you an opportunity to engage with existing and potential customers and will provide a steady stream of sales over years.    Understand the…"
Aug 31, 2015
Abey John replied to Ankit Dabas's discussion Looking for job opportunities for hearing impaired students : Sounds of Silence(NGO)
"Hey Ankit, do you have guys/gals in social media?  Even freshers who have exposure to social media and are willing to be trained.  If yes, could you drop me a line abey at clickmantra.in"
Aug 22, 2015
Abey John replied to Nishchal Par's discussion What do I do after shutting my business?
"I was really tempted to with your ass stuck up in the air like that.  :))) All the best.  "
Aug 20, 2015
Abey John replied to Rohinee Ram Shashidhar's discussion Need Startups and Events as clients for my PR firm
"The stories id is buried way deep on the site and it is non-intuitive.  You need to provide your contact info upfront.  This is web design 101.  See this. Thanks for the mail.  Will reply in a bit."
Aug 20, 2015

Profile Information

Just a line or two about yourself! e.g. What do you do? (marketing/content/advertising/entrepreneur/student/homemaker etc)
existential hacker, thought unpundit, demotivation expert

Abey John's Blog

200 years Explained in 4 minutes

Professor Hans is brilliant.  He gave a longer talk on the same subject on TED.  This is sort of relevant in an oblique sort of way to the discussion on the importance of money that Pankhaj started:


If you dont see the video wait a bit or go to the link here:

Posted on January 8, 2011 at 4:00pm — 5 Comments

Chrome OS - Doomed Before It Is Out of the Gate (Brain Job #2)

Chrome OS is one big lemon just waiting to drop and get squashed under its own weight.  This has nothing to do with the right-hand competing with the left-hand Android OS although that may be a contributing factor.  More critical is its foundational philosophy.
Time Warp circa 1995~2000

Posted on December 24, 2010 at 11:33am — 2 Comments

Comment Wall (10 comments)

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Join The Rodinhoods

At 1:54am on July 20, 2014, Amit Shroff said…

Hi Abey,

Can you please review this post and provide your valuable comments.




At 10:16am on March 16, 2013, Sanchita Dutta said…


my business mails are dtektrading@gmail.com, indiacod@gmail.com

personal mails are sanchita4life@gmail.com

m in process of launching our own e-com site. do enrich us with ur valuable inputs. sales already happening thanks to products showing in google searches and EBS active


At 12:35am on October 30, 2012, sahil khurana said…

no issue sir.. thanks for request!!

At 2:19pm on June 20, 2012, Pritam Roy said…

Hi Abey,

I own a movie website, Gomolo.com. Would like to connect with you. Please let me know, when is it a good time?




At 8:17pm on December 1, 2010, Lakshmanan (Lux) Narayan said…
Thanks for taking a look, and for the feedback, Abey, Hopefully launching an India edition in the middle of next year.
At 2:43pm on November 10, 2010, Shiv Senthilvel said…
What is the fun if you can click on it and buy it ? BTW i bought 10 copies of OSR from CIKS in chennai as it is not usually available. Its published by 'other india publications' out of GOA. It costs 150 bucks. I'm sure flipkart will charge you 700 bucks for the same.... I did buy crossing the chasm from flipkart though...
At 12:45pm on November 9, 2010, Shiv Senthilvel said…
If you remember your Dune, a refugee to a sietch who does not have the required symbols is summarily challenged to a thaddi, killed and rendered for his water. Hope that is not the case with rodinhoods :) After all this is not Jacarutu. Lets wait for Kralizec for that ....
At 8:11pm on November 2, 2010, Alok Rodinhood Kejriwal said…
yeah!! thanks.... so more snaps coming :-)
At 7:54pm on November 2, 2010, Alok Rodinhood Kejriwal said…
:-) Thanks John - need folks like you to start the alcohol flowing!
At 7:49pm on November 2, 2010, Alok Rodinhood Kejriwal said…
Welcome to Rodinhood!!



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