A few years ago while I was in the midst of presenting a multimillion dollar online media plan for a high profile client, I was interrupted by a question as I moved from the Strategy portion of the presentation to the actual media plan and site list. The client had a simple comment – while she loved how we had included the best performing sites on the plan, she wondered how this had any connection with the upfront strategy we had just finished presenting.

While the strategy…

If you haven’t called anyone a Bastard yet, at least in your head, you are probably from another planet! Bastard is perhaps one of the most versatile word used in the English language. It can be used as a verb, adverb, or noun in countless ways. When you are angry “I hate that Bastard”, when you like something someone did, “I loooove that Bastard.”

You can find many definitions of this word in the Dictionary. But I am not here to go over the definition, this post is about a search…

Facebook is planning to make its new Timeline format available for Brands soon. Reports indicate that the announcement will be made in its first ever event specifically for marketers called FMC to be held in New York on Feb 29. 

As you may remember, Timeline was first launched back in September for select users and was rolled out in December to everyone. Timeline gave users an opportunity to visually tell the story of your life. Users can post the timeline of most memorable events of…