Ankita Bajaj Shankar
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Ankita Bajaj Shankar's Discussions

Fortune at the bottom of the pyramid is a joke
4 Replies

Wow. another long pending…Continue

Started this discussion. Last reply by Sridhar V Oct 21, 2012.

Big black skies over my E-comm town. Tra la la la.
2 Replies

Been thinking for few months to write this but have never found time although I am jobless and I mean literally jobless. That is another long story for another time.About two years ago, I came across…Continue

Started this discussion. Last reply by Ankita Bajaj Shankar Aug 22, 2012.

 

Ankita Bajaj Shankar's Page

Latest Activity

Ankita Bajaj Shankar replied to Vijayakumar Umaluti's discussion Freekall - Enables Brands to Talk to their Customers directly
"Hey, I work in a marketing role with McDonalds. Send me an email on ankitabajaj@gmail.com and let me send it to the concerned team. Where are you guys based?"
Friday
Ankita Bajaj Shankar replied to Aaron Dsouza's discussion [Idea Feedback] - Restaurant Loyalty and Marketing Platform
"Hi Aaron, My inputs as a customer: i would like a program where I can accumulate loyalty points from different restaurants on one card/number and use it across restaurants. What comes closest to this a payback but its more popular in other retail…"
Dec 17, 2013
Sridhar V replied to Ankita Bajaj Shankar's discussion Fortune at the bottom of the pyramid is a joke
"Lets admit one fact that the so called philosophies like "Bottom of the Pyramid" are definitely good pointers towards trends. But these are to be taken with a pinch of salt. Management experts and gurus come out with the theories and make…"
Oct 21, 2012
Devgad Mango replied to Ankita Bajaj Shankar's discussion Fortune at the bottom of the pyramid is a joke
"This is a perfect thought. These advts seem attractive and create that push. Financial literacy is grossly zero and also negative. They understand selling land and buying a car, but buggers don't understand investing the same money and growing…"
Oct 20, 2012
Khushal Kapoor replied to Ankita Bajaj Shankar's discussion Fortune at the bottom of the pyramid is a joke
"Consumerism catches on very fast and sooner or later the rural India will be caught in its grips. With the FDI in retail opening up we will see exponential growth in consumption in urban as well as rural. this is because of the discounts that will…"
Oct 5, 2012
Ankita Bajaj Shankar replied to Ankita Bajaj Shankar's discussion Fortune at the bottom of the pyramid is a joke
"A small point to be noted. My husband pointed out that 'Bottom of the pyramid' refers to people with less disposable income and they may not necessarily be rural. They can be urban too. And through the years the rural population has…"
Oct 5, 2012
Ankita Bajaj Shankar posted a discussion

Fortune at the bottom of the pyramid is a joke

Wow. another long pending thought. the issue is by the time i get to write about it , i have long lost my chain of thought. need to be more Proactive and other fancy words.interestingly i have been reading a lot of articles, reports, discussions on rural spending. But i remember studying 'Fortune at the Bottom of the Pyramid'…See More
Oct 4, 2012
Ankita Bajaj Shankar replied to Alok Rodinhood Kejriwal's discussion The Seven Subjects I learnt at Marwari Business School (MBS)
"Finally read it. Had earmarked it for this long. Very inspiring and it throws a great amount of light into the maru style of running a business. Out and out , a brilliant and must read. Cheers to Alok"
Oct 4, 2012
Ankita Bajaj Shankar replied to Harmanjeet Singh Bedi's discussion Does leaving job and becoming an entrepreneur make you less eligible for corporate sector?
"I couldnt agree more with you. I took a break as i was getting married, had also been working for 7 years & wanted to use this chance to explore my entrepreneurial side. I have started something of my own but at this juncture it doesnt need all…"
Aug 24, 2012
Ankita Bajaj Shankar replied to Ankita Bajaj Shankar's discussion Big black skies over my E-comm town. Tra la la la.
"Absolutely right Raghav. The journey has just begin and there are so many options/formats/product categories/services/ etc to experiment with. In a world where every 5 years a new regional hub emerges or a complete new product category or need…"
Aug 22, 2012
Ankita Bajaj Shankar replied to Puneet Aggarwal's discussion Bangalore Rodinhoods Meet - Proposal for September 2012
"Yellow. Am in too. "
Aug 21, 2012
Ankita Bajaj Shankar posted a discussion

Big black skies over my E-comm town. Tra la la la.

Been thinking for few months to write this but have never found time although I am jobless and I mean literally jobless. That is another long story for another time.About two years ago, I came across Fashion & You and I loved it. I was getting so many products that were either not available on in my shopping space or if they were available then they were way cheaper. And thus went on my monthly indulgence on clothes,shoes,perfumes and the likes and with a decent experience too. Then one day…See More
Aug 21, 2012

Profile Information

Just a line or two about yourself! e.g. What do you do? (marketing/content/advertising/entrepreneur/student/homemaker etc)
A professional who quit her job to take a break. loves the break now.exploring my entrepreneurial streak.
Can you share with us where you currently work or study?
want to study further. hope to update this soon.

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