"Alok,
I was looking at the tags you have used in this post..education and learning. And we must understand that there's a difference between the two--while learning is student-centric, education is a one-size fits all. You are right to say that…"
Arindam Mukherjee's Discussions
Seriously, what's wrong with Indian e-commerce?
19 Replies
As if free…Continue
Tags: IIT, e-commerce
Started this discussion. Last reply by Puneet Sharma Sep 27, 2012.
"Gamification" in businesses and workplaces
2 Replies
With social gaming having exploded on to the scene in the last few years, do you feel there is a potential for game mechanics to be applied in business settings (thing about customer loyalty and…Continue
Tags: gaming
Started this discussion. Last reply by Arindam Mukherjee May 26, 2012.
Requesting feedback on my start-up
7 Replies
Hi Rodinhoods! After a 1.5 month effort,my start-up venture is off the blocks! Trade O' Sports is built around the concept of a fantasy sports stock exchange where fans buy and sell stocks of their…Continue
Tags: Cup, startup, World, cricket, games
Started this discussion. Last reply by Mahesh Khambadkone Feb 24, 2011.
How to get beta test users?
3 Replies
Hi All,I'm currently working on an idea around the fantasy sports trading concept. Instead of companies, think of player and team stocks trading on the floor..We plan to carry out the closed beta…Continue
Tags: user, marketing, beta, cricket, fantasy
Started this discussion. Last reply by Yatin Mulay Feb 9, 2011.
Arindam Mukherjee's Page
Latest Activity
Arindam Mukherjee replied to Alok 'Rodinhood' Kejriwal's discussion Do Entrepreneurs need an MBA at all?
Arindam Mukherjee replied to Praful Tickoo's discussion M-Commerce and QR Codes ... Would they go a long way ??
"Its all about the most optimal way of bridging the gap between the physical and digital worlds--if you think of it scanning QR codes involve a series of steps that the user has to go through before reaching the desired state (from the…"
Arindam Mukherjee replied to Abey John's discussion Internet Marketing = Traffic Generation + Conversion Optimization
"Great post Abey. Along with the tools you've mentioned, I would also add Kissmetrics to measure conversion (and other event specific datapoints). We are currently going through the steps for our website www.flixstreet.in and this post is a…"
Puneet Sharma replied to Arindam Mukherjee's discussion Seriously, what's wrong with Indian e-commerce?
"Ha Ha Ha ... Helping IIT geeks get fashionable.
I dont think using Apple/FB/Google/Yahoo and using jabong is same. And discounts for hiring ... i dont think so."
Anamika Joshi replied to Arindam Mukherjee's discussion Seriously, what's wrong with Indian e-commerce?
"In pure marketing words - its segmenting your TG to see what garners you more sales - a focused group or a broader TA. Its a gimmick and not intended to make IITians feel special or something but to test what works and what not. But to see…"
Rohit Goyal replied to Arindam Mukherjee's discussion Seriously, what's wrong with Indian e-commerce?
"Being an IIT Alum even I saw an e-commerce website doing this kind of campaign for the first time. Many restaurants and lounges definitely provide IITian discount and for the verification they ask for IIT Student ID. For restaurants that make sense…"
Raghav Sehgal replied to Arindam Mukherjee's discussion Seriously, what's wrong with Indian e-commerce?
"In a lighter vain, Jabong is a lifestyle players. And IIT students can really use some fashion and lifestyle. They are helping them :)
And secondly, a subtle trick behind this gimmick might be talent acquisition. There is no better way to acquire…"
Sridhar V replied to Arindam Mukherjee's discussion Seriously, what's wrong with Indian e-commerce?
"I'm not sure if this offer is for IIT students though it says so. I doubt if Jabong has a mechanism or system to verify if the visitor clicking and purchasing is an IIT student or not. If I'm wrong please prove it to me."
Govind G Prajapati replied to Arindam Mukherjee's discussion Seriously, what's wrong with Indian e-commerce?
"I dont work for them, I forget to put them with those vijay sales and tradus
"
Arindam Mukherjee replied to Arindam Mukherjee's discussion Seriously, what's wrong with Indian e-commerce?
"@Vipul: Well said..and I would really like to get my hands on such a research, if done at all by Jabong.
@ Amey: the Facebook ad for MakemyTrip might still make sense since that is just targeted advertising..Jabong has this wrong because a) I first…"
Snehal Nimje replied to Arindam Mukherjee's discussion Seriously, what's wrong with Indian e-commerce?
"me and my friends too felt a bit cheated. Well, the IIT in the fb ad was to lure you into clicking it.
Their philosophy is like "growth ke liye saala kuch bhi karega". they have already screwed ecomm market with Rs 2000 discount, which i…"
Daman Anand replied to Arindam Mukherjee's discussion Seriously, what's wrong with Indian e-commerce?
"But how can one verify that this is really for IIT students? Do they ask for student ID or some thing like that? If they are not asking, even a child will know that they are fooling us.
"
Murtaza Amin replied to Arindam Mukherjee's discussion Seriously, what's wrong with Indian e-commerce?
"Do you work for naptool?
they suck man, I hate them, I will never buy anything from them ever again.
looted me."
Arun Purohit replied to Arindam Mukherjee's discussion Seriously, what's wrong with Indian e-commerce?
"Now see whats going right with Food commerce : When an IITian opens a restaurant.. http://www.wic.co.in/blog/you-better-buy-burger-from-me-i-am-an-iitian/"
Amey Asuti replied to Arindam Mukherjee's discussion Seriously, what's wrong with Indian e-commerce?
"I came across a similar attempt by MakeMyTrip - though there was nothing on the website, the Facebook ad that they were running talked of special discount for IIM grads. Nothing different from what they were offering to others.
In both the case, I…"
Govind G Prajapati replied to Arindam Mukherjee's discussion Seriously, what's wrong with Indian e-commerce?
"This kind of marketing will do nothing but kill the business,
every one will ask for discount discount and discount...
Now where is the value --- is it in Price or in Product?
Big players like Naap tol buys products in million of Quantity…"
Profile Information
- Just a line or two about yourself! e.g. What do you do? (marketing/content/advertising/entrepreneur/student/homemaker etc)
- Driving with a learner's license!
Comment Wall (1 comment)
- At 11:43am on November 27, 2010,
Alok 'Rodinhood' Kejriwal said… - Arindam, Welcome to the Party!! Have fun and prosper!
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