Since early 2011 the E-commerce sector in India has seen major funding and the names like Flipkart, Snapdeal, Letsbuy, Yebhi Myntra are abuzz with online and TV advertising and not to miss the SMS promos. Now after almost a year we see a lot of them bleeding and few already out of the game. There are many view points regarding the cause, and like everyone I point the ones that are causing major damage to this industry.
1. Wrong positioning : The biggest mistake is the heavy discounted…Continue
Posted on March 27, 2012 at 8:00pm