"To add to this. Nokia's and Apple's (iPhone 4) campaigns have slightly different goals. iPhone 4 is about feeds and speeds because in part its campaign are meant to appeal to existing (large) installed base of users, to try to get them to…"
"@alok laughing at your comment about having an amazing day. Very true. But I liked the ad. It was upbeat and playful and a bit quirky. Advertising is not about the product its about trying to connect via emotion. Apple did this…"
"Alok this is a very well written article and I agree with most of what you say except for the last bit where you show the list of the top 10 funds for the last 5 years . Looking at the funds these appear to be actively managed funds.