One of your greatest posts! I had recently completed my MBA (for a different reason other than career prospect) and understood this fact with reference to Entrepreneurs.
However next time you meet Mr.Nandan Nilekani and other who dismiss…"
The first step would be to differentiate your product into 3 segments that you have mentioned: Tourists (from abroad), general public and hotels. Maybe by packaging and branding it appropriately.
Second step is to identify what…"